Business messaging platforms:Which brands are most popular in search?
In August 2026, Twilio was the most searched among business messaging platforms worldwide, with an estimated 677K branded searches and 79.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Twilio79.1%
Vonage8.9%
Infobip5.8%
Sinch4.8%MessageBird1.4%
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Share of SearchLeaderboard
Compare the platforms businesses send messages with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Twilio, Vonage, Infobip, Sinch. The figures are in the table below the chart.
View monthly share of search table
| Month | Twilio | Vonage | Infobip | Sinch | MessageBird |
|---|---|---|---|---|---|
| Oct 2025 | 75.8% | 10.4% | 6.8% | 4.6% | 2.5% |
| Nov 2025 | 74.5% | 10.3% | 6.7% | 5.5% | 3% |
| Dec 2025 | 71.6% | 12% | 6.4% | 6.5% | 3.5% |
| Jan 2026 | 72.9% | 12.2% | 6.5% | 5.4% | 2.9% |
| Feb 2026 | 74.6% | 10.2% | 6.7% | 5.5% | 3% |
| Mar 2026 | 76.7% | 10.5% | 5.6% | 4.6% | 2.5% |
| Apr 2026 | 78.5% | 8.8% | 5.8% | 4.7% | 2.1% |
| May 2026 | 78.5% | 8.8% | 5.8% | 4.7% | 2.1% |
| Jun 2026 | 78.9% | 8.9% | 5.8% | 4.8% | 1.7% |
| Jul 2026 | 78.8% | 8.9% | 5.8% | 4.8% | 1.7% |
| Aug 2026 | 79.1% | 8.9% | 5.8% | 4.8% | 1.4% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.1% | 677K | +0.01% | +0.2 points | |
| 2, held 2nd | 8.9% | 76.1K | +0.12% | 0 points | |
| 3, held 3rd | 5.8% | 49.7K | -0.06% | 0 points | |
| 4, held 4th | 4.8% | 41.1K | +0.12% | 0 points | |
| 5, held 5th | 1.4% | 12.1K | -18.2% | -0.3 points |
1.
Twilio79.1%
Held 1st. 677K estimated branded searches, +0.01% vs prior month. Share +0.2 points.
2.
Vonage8.9%
Held 2nd. 76.1K estimated branded searches, +0.12% vs prior month. Share 0 points.
3.
Infobip5.8%
Held 3rd. 49.7K estimated branded searches, -0.06% vs prior month. Share 0 points.
4.
Sinch4.8%
Held 4th. 41.1K estimated branded searches, +0.12% vs prior month. Share 0 points.
1.4%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare search popularity between leading brands
Which brand is most popular in search among business messaging platforms worldwide?
5 brands
In August 2026, Twilio was the most searched among business messaging platforms worldwide, with an estimated 677K branded searches and 79.1% estimated Share of Search within this set. Vonage is in 2nd place, 70.2 percentage points behind at 8.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Twilio | 75.8% → 79.1% | 79.1%Aug 2026 | 71.6%Dec 2025 | 1st |
| Vonage | 10.4% → 8.9% | 12.2%Jan 2026 | 8.8%May 2026 | 2nd |
| Infobip | 6.8% → 5.8% | 6.8%Oct 2025 | 5.6%Mar 2026 | 3rd |
| Sinch | 4.6% → 4.8% | 6.5%Dec 2025 | 4.6%Oct 2025 | 4th |
| MessageBird | 2.5% → 1.4% | 3.5%Dec 2025 | 1.4%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Twilio’s estimated Share of Search among business messaging platforms worldwide increased from 75.8% to 79.1%.
- Across the 11 months ending August 2026, Vonage’s estimated Share of Search among business messaging platforms worldwide decreased from 10.4% to 8.9%.
- Across the 11 months ending August 2026, Infobip’s estimated Share of Search among business messaging platforms worldwide decreased from 6.8% to 5.8%.
- Across the 11 months ending August 2026, MessageBird’s estimated Share of Search among business messaging platforms worldwide decreased from 2.5% to 1.4%.
- Across the 11 months ending August 2026, Twilio’s estimated Share of Search among business messaging platforms worldwide peaked at 79.1% in August 2026 and was lowest at 71.6% in December 2025.
- Across the 11 months ending August 2026, Vonage’s estimated Share of Search among business messaging platforms worldwide peaked at 12.2% in January 2026 and was lowest at 8.8% in May 2026.
- Across the 11 months ending August 2026, Infobip’s estimated Share of Search among business messaging platforms worldwide peaked at 6.8% in October 2025 and was lowest at 5.6% in March 2026.
- Across the 11 months ending August 2026, Sinch’s estimated Share of Search among business messaging platforms worldwide peaked at 6.5% in December 2025 and was lowest at 4.6% in October 2025.
- Across the 11 months ending August 2026, MessageBird’s estimated Share of Search among business messaging platforms worldwide peaked at 3.5% in December 2025 and was lowest at 1.4% in August 2026.
- Across the 11 months ending August 2026, Sinch held steady: its estimated Share of Search among business messaging platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for business messaging platforms worldwide in August 2026?
3 changes
MessageBird’s estimated Share of Search among business messaging platforms worldwide has lost ground for 3 months in a row, from 2.1% to 1.4% in August 2026.
Estimated monthly branded searches for Infobip worldwide fell 18.1% over 11 measured months, from 60.6K to 49.7K in August 2026.
Estimated monthly branded searches for Vonage worldwide fell 17.9% over 11 measured months, from 92.6K to 76.1K in August 2026.
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