Brandwave

How popular isGoogle Chat?

In September 2026, people searched for Google Chat by name about 3.4 million times worldwide, about the same as the previous year. These searches made up 26.6% of all global business messaging platform searches, placing Google Chat third out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about business messaging platforms, Google Chat appeared in three of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Google Chat is the third most searched of 11 competitors and the third most recommended in AI answers.

  1. Microsoft TeamsShare of searches 32.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. SlackShare of searches 32.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Google ChatShare of searches 26.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. TwilioShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. ZendeskShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+6 more

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Top business messaging platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Chat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Chat is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Intercom4th
  5. Textmagic5th
  6. Twilio6th
  7. Zendesk7th
  8. Vonage–
  9. Infobip–
  10. Sinch–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Chat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Textmagic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intercom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vonage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infobip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about business messaging platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which business messaging platforms compete with Google Chat?

Google Chat against business messaging platforms worldwide, by month

Share of searches by month for Microsoft Teams, Slack, Google Chat, Twilio, Zendesk. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft TeamsSlackGoogle ChatTwilioZendeskVonageInfobipSinchTextmagicMessageBirdIntercom
Oct 202531.9%31.9%26.1%5.3%2.9%0.72%0.47%0.32%0.21%0.17%0%
Nov 202536.4%29.8%24.4%4.9%2.7%0.67%0.44%0.36%0.22%0.2%<0.01%
Dec 202528%34.2%28%4.6%3.1%0.77%0.41%0.42%0.26%0.23%<0.01%
Jan 202631.6%31.6%25.9%5.2%3.5%0.87%0.47%0.38%0.21%0.21%<0.01%
Feb 202631.9%31.9%26.1%5.2%2.9%0.71%0.47%0.39%0.22%0.21%<0.01%
Mar 202632%32%26.2%5.3%2.9%0.72%0.39%0.32%0.18%0.17%<0.01%
Apr 202630%30%30%6%2.2%0.67%0.44%0.36%0.2%0.16%<0.01%
May 202625.8%31.6%31.6%6.3%2.8%0.71%0.47%0.38%0.17%0.17%<0.01%
Jun 202627.4%33.5%27.4%6.7%3%0.75%0.49%0.41%0.19%0.15%<0.01%
Jul 202627.5%33.7%27.5%6.8%2.5%0.75%0.5%0.41%0.19%0.15%0%
Aug 202627.5%33.7%27.5%6.8%2.5%0.76%0.5%0.41%0.19%0.12%<0.01%
Sep 202632.5%32.5%26.6%4.4%2.4%0.6%0.48%0.39%0.15%0.08%<0.01%

  1. 1.Microsoft Teams

    32.5%

    Moved from 3rd to 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +4.9 points.

  2. 2.Slack

    32.5%

    Moved from 1st to 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share -1.2 points.

  3. 3.Google Chat

    26.6%

    Moved from 2nd to 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share -1 points.

  4. 4.Twilio

    4.4%

    Held 4th. 551K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  5. 5.Zendesk

    2.4%

    Held 5th. 301K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  6. 6.Vonage

    0.6%

    Held 6th. 75.9K estimated branded searches, +0.8% vs prior month. Share -0.2 points.

  7. 7.Infobip

    0.48%

    Held 7th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.Sinch

    0.39%

    Held 8th. 49.7K estimated branded searches, +22.1% vs prior month. Share 0 points.

  9. 9.Textmagic

    0.15%

    Held 9th. 18.7K estimated branded searches, -0.69% vs prior month. Share 0 points.

  10. 10.MessageBird

    0.08%

    Held 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  11. 11.Intercom

    <0.01%

    Held 11th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Google Chat and its closest rivals

Every comparison with Google Chat

11 comparisons

How has branded search demand for Google Chat changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Chat worldwide held steady at 3.4M.
  • Across the 12 months ending September 2026, Google Chat’s share of searches among business messaging platforms worldwide peaked at 31.6% in May 2026 and was lowest at 24.4% in November 2025.

How did search popularity change for business messaging platforms worldwide in September 2026?

6 changes

  1. In September 2026, Microsoft Teams overtook Slack and Google Chat to become the leader among business messaging platforms worldwide, with 32.5% of the searches.

  2. In September 2026, Twilio lost share of searches among business messaging platforms worldwide, from 6.8% to 4.4%.

  3. In September 2026, Slack lost share of searches among business messaging platforms worldwide, from 33.7% to 32.5%.

  4. In September 2026, Google Chat lost share of searches among business messaging platforms worldwide, from 27.5% to 26.6%.

  5. Zendesk’s share of searches among business messaging platforms worldwide has lost ground for 3 months in a row, from 3% to 2.4% in September 2026.

  6. Estimated monthly branded searches for Sinch worldwide rose 22.1% over 12 measured months, from 40.7K to 49.7K in September 2026.

How are Google Chat’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Chat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google chat

How the Brand Demand Index is measured

Who owns Google Chat?

Google Chat is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Chat? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Chat compete?

Google Chat is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Team chat apps4th of 58%Show ranking
Business messaging platforms3rd of 1126.6%Shown above
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Is Google Chat your brand?

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