Brandwave

Google Chat vs Twilio:Which is searched more?

In September 2026, Google Chat had more branded searches than Twilio among business messaging platforms worldwide. Google Chat had about 3.4 million branded searches, while Twilio had 551,000. Google Chat made up 26.6% of all business messaging platform searches we track, and Twilio accounted for 4.4%. These are worldwide searches for English-language branded terms.

Share of searches among business messaging platforms worldwide in September 2026Is Google Chat or Twilio more popular in search?
Google Chat26.6%3.4M searches
vs
Twilio4.4%551K searches

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Is Google Chat or Twilio more popular in search?

Compare the platforms businesses send messages with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Chat and Twilio among business messaging platforms worldwide, by month

Share of searches by month for Google Chat, Twilio. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft TeamsSlackGoogle ChatTwilioZendeskVonageInfobipSinchTextmagicMessageBirdIntercom
Oct 202531.9%31.9%26.1%5.3%2.9%0.72%0.47%0.32%0.21%0.17%0%
Nov 202536.4%29.8%24.4%4.9%2.7%0.67%0.44%0.36%0.22%0.2%<0.01%
Dec 202528%34.2%28%4.6%3.1%0.77%0.41%0.42%0.26%0.23%<0.01%
Jan 202631.6%31.6%25.9%5.2%3.5%0.87%0.47%0.38%0.21%0.21%<0.01%
Feb 202631.9%31.9%26.1%5.2%2.9%0.71%0.47%0.39%0.22%0.21%<0.01%
Mar 202632%32%26.2%5.3%2.9%0.72%0.39%0.32%0.18%0.17%<0.01%
Apr 202630%30%30%6%2.2%0.67%0.44%0.36%0.2%0.16%<0.01%
May 202625.8%31.6%31.6%6.3%2.8%0.71%0.47%0.38%0.17%0.17%<0.01%
Jun 202627.4%33.5%27.4%6.7%3%0.75%0.49%0.41%0.19%0.15%<0.01%
Jul 202627.5%33.7%27.5%6.8%2.5%0.75%0.5%0.41%0.19%0.15%0%
Aug 202627.5%33.7%27.5%6.8%2.5%0.76%0.5%0.41%0.19%0.12%<0.01%
Sep 202632.5%32.5%26.6%4.4%2.4%0.6%0.48%0.39%0.15%0.08%<0.01%

How has the Google Chat and Twilio comparison changed over the last 12 months?

3 findings

How did search popularity change for business messaging platforms worldwide in September 2026?

3 changes

  1. In September 2026, Microsoft Teams overtook Slack and Google Chat to become the leader among business messaging platforms worldwide, with 32.5% of the searches.

  2. In September 2026, Twilio lost share of searches among business messaging platforms worldwide, from 6.8% to 4.4%.

  3. In September 2026, Google Chat lost share of searches among business messaging platforms worldwide, from 27.5% to 26.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Google Chat’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Chat

1 branded search term

  • google chat

Twilio

2 branded search terms

  • twilio
  • twilio app

How the Brand Demand Index is measured

Other head-to-heads among business messaging platforms

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