Brandwave

How popular isGoogle Colab?

In September 2026, people searched for Google Colab by name about 6.1 million times worldwide, a 22.4% increase from the previous year. These searches made up 84.2% of all global notebook platform searches, placing Google Colab first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about notebook platforms, Google Colab appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Google Colab is the most searched of 8 competitors and the most recommended in AI answers.

  1. Google ColabShare of searches 84.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. JupyterLabShare of searches 8.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. EvernoteShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. JupyterShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. Microsoft OneNoteShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top notebook platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Colab was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Colab is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Colab1st
  2. JupyterLab2nd
  3. Microsoft OneNote3rd
  4. Evernote4th
  5. Jupyter5th
  6. Deepnote6th
  7. Hex7th
  8. Observable–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Colab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JupyterLab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evernote3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jupyter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft OneNote2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deepnote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Observable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about notebook platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which notebook platforms compete with Google Colab?

Google Colab against notebook platforms worldwide, by month

Share of searches by month for Google Colab, JupyterLab, Evernote. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ColabJupyterLabEvernoteJupyterMicrosoft OneNoteObservableDeepnoteHex
Oct 202577.5%11.4%5.7%2.6%2.1%0.34%0.34%0.04%
Nov 202579.4%9.5%5.8%2.6%1.7%0.35%0.43%0.06%
Dec 202579.6%9.5%5.9%2.1%2.1%0.35%0.29%0.06%
Jan 202675.9%11.1%6.8%2.5%2.5%0.75%0.27%0.05%
Feb 202680.6%9.7%4.9%2.2%2.2%0.24%0.2%0.05%
Mar 202680.6%9.7%4.9%2.2%2.2%0.29%0.24%0.04%
Apr 202682.2%8.2%5%2.2%1.8%0.3%0.24%0.03%
May 202679.7%9.6%5.9%2.1%2.1%0.29%0.24%0.04%
Jun 202682.4%8.2%5%1.8%1.8%0.45%0.24%0.05%
Jul 202681.4%9.6%4.9%1.8%1.8%0.29%0.2%0.05%
Aug 202683.7%8.2%4.1%1.5%1.8%0.37%0.17%0.05%
Sep 202684.2%8.2%3.4%1.9%1.9%0.25%0.17%0.04%

  1. 1.Google Colab

    84.2%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  2. 2.JupyterLab

    8.2%

    Held 2nd. 600K estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Evernote

    3.4%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Jupyter

    1.9%

    Moved from 5th to 4th. 135K estimated branded searches, +49.2% vs prior month. Share +0.3 points.

  5. 5.Microsoft OneNote

    1.9%

    Moved from 4th to 5th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  6. 6.Observable

    0.25%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  7. 7.Deepnote

    0.17%

    Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.Hex

    0.04%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Google Colab and its closest rivals

Every comparison with Google Colab

7 comparisons

How has branded search demand for Google Colab changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Colab worldwide rose from 5M to 6.1M.
  • Across the 12 months ending September 2026, Google Colab’s share of searches among notebook platforms worldwide increased from 77.5% to 84.2%.
  • Across the 12 months ending September 2026, Google Colab’s share of searches among notebook platforms worldwide peaked at 84.2% in September 2026 and was lowest at 75.9% in January 2026.

How did search popularity change for notebook platforms worldwide in September 2026?

6 changes

  1. In September 2026, Evernote lost share of searches among notebook platforms worldwide, from 4.1% to 3.4%.

  2. In September 2026, Jupyter rose from 5th to 4th among notebook platforms worldwide.

  3. In September 2026, Microsoft OneNote fell from 4th to 5th among notebook platforms worldwide.

  4. Estimated monthly branded searches for Google Colab worldwide rose 22.4% over 12 measured months, from 5M to 6.1M in September 2026.

  5. Estimated monthly branded searches for Deepnote worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Observable worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are Google Colab’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Colab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google colab

How the Brand Demand Index is measured

Who owns Google Colab?

Google Colab is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Colab? To request corrections or removal please contact us via our support page and we will be happy to assist.

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