Brandwave

How popular isHex in search?

In August 2026, there were an estimated 2.4K branded searches for Hex worldwide which is up 50% over the last 11 months. Hex holds 1.6% estimated Share of Search among notebook platforms worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Jupyter59.4%
  2. Observable32.5%
  3. Deepnote6.5%
  4. Hex1.6%
Hex website (opens in a new tab)

Follow Hex and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which notebook platforms compete with Hex?

Hex against notebook platforms worldwide, by month

Share of Search by month for Jupyter, Observable, Deepnote, Hex. The figures are in the table below the chart.

View monthly share of search table
MonthJupyterObservableDeepnoteHex
Oct 202569.2%20.8%9.3%0.67%
Nov 202567.9%20.4%11.2%0.54%
Dec 202566.1%24.4%8.9%0.6%
Jan 202659.9%32.8%6.6%0.71%
Feb 202668.2%25%6.1%0.66%
Mar 202667.2%24.6%7.4%0.8%
Apr 202667.3%24.7%7.4%0.65%
May 202663.5%28.6%7%0.92%
Jun 202659%32.3%7.9%0.85%
Jul 202663.5%28.4%6.9%1.1%
Aug 202659.4%32.5%6.5%1.6%
Sep 2026————

  1. 1.Jupyter

    59.4%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -4.1 points.

  2. 2.Observable

    32.5%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  3. 3.Deepnote

    6.5%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Hex

    1.6%

    Held 4th. 2.4K estimated branded searches, +50% vs prior month. Share +0.5 points.

Compare search popularity between Hex and its closest rivals

How has branded search demand for Hex changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hex worldwide rose from 1.6K to 2.4K.
  • Across the 11 months ending August 2026, Hex’s estimated Share of Search among notebook platforms worldwide increased from 0.67% to 1.6%.
  • Across the 11 months ending August 2026, Hex’s estimated Share of Search among notebook platforms worldwide peaked at 1.6% in August 2026 and was lowest at 0.54% in November 2025.

How did search popularity change for notebook platforms worldwide in August 2026?

  1. In August 2026, Observable gained estimated Share of Search among notebook platforms worldwide, from 28.4% to 32.5%.

  2. In August 2026, Jupyter lost estimated Share of Search among notebook platforms worldwide, from 63.5% to 59.4%.

  3. Estimated monthly branded searches for Hex worldwide rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026.

  4. Estimated monthly branded searches for Deepnote worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.

Where does Hex compete?

Hex is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Notebook platforms4th of 41.6%Shown above
AI data analysis tools3rd of 52%Show ranking
AI SQL tools1st of 533.8%Show ranking

How is Hex measured?

Brandwave collects information about searches that people make online using Hex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hex data

Do you work for Hex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free