Brandwave

Hex vs Microsoft OneNote:Which is more popular?

In September 2026, Microsoft OneNote had more branded searches than Hex among notebook platforms worldwide. Microsoft OneNote had about 135,000 branded searches, while Hex had 2,900. Microsoft OneNote made up 1.9% of all notebook platform searches we track, and Hex accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about notebook platforms, Microsoft OneNote appeared in two of the five answers and Hex in one. Microsoft OneNote was mentioned before Hex in two out of three answers that named either.

Among notebook platforms worldwide in September 2026

Who do people search for more?

Microsoft OneNote, about 47 searches for every 1 for Hex

Microsoft OneNote 135K searchesHex 2.9K searches

Who does AI mention more?

Microsoft OneNote, mentioned in 2 of 5 answers, Hex in 1

Microsoft OneNote in 2 of 5Hex in 1 of 5

Who does AI recommend more?

Microsoft OneNote, named ahead of Hex in 2 of 3 answers

Microsoft OneNote first in 2Hex first in 1

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Top notebook platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft OneNote was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft OneNote was listed before Hex in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Colab1st
  2. JupyterLab2nd
  3. Microsoft OneNote3rd
  4. Evernote4th
  5. Jupyter5th
  6. Deepnote6th
  7. Hex7th
  8. Observable–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Colab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JupyterLab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evernote3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jupyter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft OneNote2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deepnote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Observable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about notebook platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hex or Microsoft OneNote more popular in search?

This chart shows how often people search Google for Hex and Microsoft OneNote by name. Each line represents a brand's share of searches for all eight notebook platforms we track, month by month, from English-language searches worldwide.

Hex and Microsoft OneNote among notebook platforms worldwide, by month

Share of searches by month for Microsoft OneNote, Hex. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ColabJupyterLabEvernoteJupyterMicrosoft OneNoteObservableDeepnoteHex
Oct 202577.5%11.4%5.7%2.6%2.1%0.34%0.34%0.04%
Nov 202579.4%9.5%5.8%2.6%1.7%0.35%0.43%0.06%
Dec 202579.6%9.5%5.9%2.1%2.1%0.35%0.29%0.06%
Jan 202675.9%11.1%6.8%2.5%2.5%0.75%0.27%0.05%
Feb 202680.6%9.7%4.9%2.2%2.2%0.24%0.2%0.05%
Mar 202680.6%9.7%4.9%2.2%2.2%0.29%0.24%0.04%
Apr 202682.2%8.2%5%2.2%1.8%0.3%0.24%0.03%
May 202679.7%9.6%5.9%2.1%2.1%0.29%0.24%0.04%
Jun 202682.4%8.2%5%1.8%1.8%0.45%0.24%0.05%
Jul 202681.4%9.6%4.9%1.8%1.8%0.29%0.2%0.05%
Aug 202683.7%8.2%4.1%1.5%1.8%0.37%0.17%0.05%
Sep 202684.2%8.2%3.4%1.9%1.9%0.25%0.17%0.04%

How has the Hex and Microsoft OneNote comparison changed over the last 12 months?

3 findings
  • Microsoft OneNote was ahead of Hex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hex’s share of searches among notebook platforms worldwide held steady at 0.04%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Microsoft OneNote’s share of searches among notebook platforms worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for notebook platforms worldwide in September 2026?

1 change
  1. In September 2026, Microsoft OneNote fell from 4th to 5th among notebook platforms worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hex’s and Microsoft OneNote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hex

1 branded search term

  • hex notebook

Microsoft OneNote

1 branded search term

  • microsoft onenote

How the Brand Demand Index is measured

Other head-to-heads among notebook platforms

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