Brandwave

Notebook platforms:Which brands are most popular in search?

In August 2026, Jupyter was the most searched among notebook platforms worldwide, with an estimated 90.5K branded searches and 59.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Jupyter59.4%
  2. Observable32.5%
  3. Deepnote6.5%
  4. Hex1.6%

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Share of SearchLeaderboard

Compare the platforms used for data notebooks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among notebook platforms worldwide, by month

Share of Search by month for Jupyter, Observable, Deepnote. The figures are in the table below the chart.

View monthly share of search table
MonthJupyterObservableDeepnoteHex
Oct 202569.2%20.8%9.3%0.67%
Nov 202567.9%20.4%11.2%0.54%
Dec 202566.1%24.4%8.9%0.6%
Jan 202659.9%32.8%6.6%0.71%
Feb 202668.2%25%6.1%0.66%
Mar 202667.2%24.6%7.4%0.8%
Apr 202667.3%24.7%7.4%0.65%
May 202663.5%28.6%7%0.92%
Jun 202659%32.3%7.9%0.85%
Jul 202663.5%28.4%6.9%1.1%
Aug 202659.4%32.5%6.5%1.6%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Jupyter

    59.4%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -4.1 points.

  2. 2.Observable

    32.5%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  3. 3.Deepnote

    6.5%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Hex

    1.6%

    Held 4th. 2.4K estimated branded searches, +50% vs prior month. Share +0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among notebook platforms worldwide?

In August 2026, Jupyter was the most searched among notebook platforms worldwide, with an estimated 90.5K branded searches and 59.4% estimated Share of Search within this set. Observable is in 2nd place, 26.9 percentage points behind at 32.5% Share of Search.

Global notebook platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Jupyter69.2% → 59.4%69.2%Oct 202559%Jun 20261st
Observable20.8% → 32.5%32.8%Jan 202620.4%Nov 20252nd
Deepnote9.3% → 6.5%11.2%Nov 20256.1%Feb 20263rd
Hex0.67% → 1.6%1.6%Aug 20260.54%Nov 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Jupyter’s estimated Share of Search among notebook platforms worldwide decreased from 69.2% to 59.4%.
  • Across the 11 months ending August 2026, Observable’s estimated Share of Search among notebook platforms worldwide increased from 20.8% to 32.5%.
  • Across the 11 months ending August 2026, Deepnote’s estimated Share of Search among notebook platforms worldwide decreased from 9.3% to 6.5%.
  • Across the 11 months ending August 2026, Hex’s estimated Share of Search among notebook platforms worldwide increased from 0.67% to 1.6%.
  • Across the 11 months ending August 2026, Jupyter’s estimated Share of Search among notebook platforms worldwide peaked at 69.2% in October 2025 and was lowest at 59% in June 2026.
  • Across the 11 months ending August 2026, Observable’s estimated Share of Search among notebook platforms worldwide peaked at 32.8% in January 2026 and was lowest at 20.4% in November 2025.
  • Across the 11 months ending August 2026, Deepnote’s estimated Share of Search among notebook platforms worldwide peaked at 11.2% in November 2025 and was lowest at 6.1% in February 2026.
  • Across the 11 months ending August 2026, Hex’s estimated Share of Search among notebook platforms worldwide peaked at 1.6% in August 2026 and was lowest at 0.54% in November 2025.

How did search popularity change for notebook platforms worldwide in August 2026?

  1. In August 2026, Observable gained estimated Share of Search among notebook platforms worldwide, from 28.4% to 32.5%.

  2. In August 2026, Jupyter lost estimated Share of Search among notebook platforms worldwide, from 63.5% to 59.4%.

  3. Estimated monthly branded searches for Hex worldwide rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026.

  4. Estimated monthly branded searches for Deepnote worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.

How the Brand Demand Index is measured

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