Hex vs Outerbase:Which is more popular by branded search?
In August 2026, Hex had more branded searches than Outerbase among AI SQL tools worldwide. Hex was estimated to have 2.4K branded searches compared to Outerbase’s 720, and held a 33.8% Share of Search versus Outerbase’s 10.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hex or Outerbase?
Compare the tools that write database queries with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hex, Outerbase. The figures are in the table below the chart.
View monthly share of search table
| Month | Hex | Vanna | Text2SQL | Outerbase | AI2sql |
|---|---|---|---|---|---|
| Oct 2025 | 13.6% | 37.3% | 24.6% | 11% | 13.6% |
| Nov 2025 | 12.1% | 40.8% | 26.9% | 8.2% | 12.1% |
| Dec 2025 | 10.9% | 39.2% | 26.1% | 9.6% | 14.2% |
| Jan 2026 | 13.6% | 37.3% | 24.6% | 11% | 13.6% |
| Feb 2026 | 12.6% | 42.8% | 23.3% | 8.6% | 12.6% |
| Mar 2026 | 15% | 41.1% | 22.4% | 9.3% | 12.1% |
| Apr 2026 | 14.8% | 40.9% | 21.6% | 11.4% | 11.4% |
| May 2026 | 18.1% | 40.8% | 21.5% | 11.3% | 8.2% |
| Jun 2026 | 17.2% | 38.3% | 25.1% | 11.6% | 7.8% |
| Jul 2026 | 23.2% | 34.7% | 23.2% | 10.4% | 8.5% |
| Aug 2026 | 33.8% | 26.8% | 22.5% | 10.1% | 6.8% |
| Sep 2026 | — | — | — | — | — |
How has the Hex and Outerbase comparison changed over the last 12 months?
3 findings
- Hex was ahead of Outerbase in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hex’s estimated Share of Search among AI SQL tools worldwide moved from 13.6% to 33.8%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
- Across the 11 months ending August 2026, Outerbase’s estimated Share of Search among AI SQL tools worldwide moved from 11% to 10.1%, and its estimated monthly branded searches moved from 1.3K to 720.
How did search popularity change for AI SQL tools worldwide in August 2026?
2 changes
In August 2026, Hex overtook Vanna to take the highest estimated Share of Search among AI SQL tools worldwide, at 33.8%.
Estimated monthly branded searches for Outerbase worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hex’s and Outerbase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.