Brandwave

How popular isHex in search?

In August 2026, there were an estimated 2.4K branded searches for Hex worldwide which is up 50% over the last 11 months. Hex holds 33.8% estimated Share of Search among AI SQL tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hex33.8%
  2. Vanna26.8%
  3. Text2SQL22.5%
  4. Outerbase10.1%
  5. AI2sql6.8%
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Which AI SQL tools compete with Hex?

Hex against AI SQL tools worldwide, by month

Share of Search by month for Hex, Vanna, Text2SQL, Outerbase, AI2sql. The figures are in the table below the chart.

View monthly share of search table
MonthHexVannaText2SQLOuterbaseAI2sql
Oct 202513.6%37.3%24.6%11%13.6%
Nov 202512.1%40.8%26.9%8.2%12.1%
Dec 202510.9%39.2%26.1%9.6%14.2%
Jan 202613.6%37.3%24.6%11%13.6%
Feb 202612.6%42.8%23.3%8.6%12.6%
Mar 202615%41.1%22.4%9.3%12.1%
Apr 202614.8%40.9%21.6%11.4%11.4%
May 202618.1%40.8%21.5%11.3%8.2%
Jun 202617.2%38.3%25.1%11.6%7.8%
Jul 202623.2%34.7%23.2%10.4%8.5%
Aug 202633.8%26.8%22.5%10.1%6.8%
Sep 2026—————

  1. 1.Hex

    33.8%

    Moved from 2nd to 1st. 2.4K estimated branded searches, +50% vs prior month. Share +10.6 points.

  2. 2.Vanna

    26.8%

    Moved from 1st to 2nd. 1.9K estimated branded searches, -20.8% vs prior month. Share -8 points.

  3. 3.Text2SQL

    22.5%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Outerbase

    10.1%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.AI2sql

    6.8%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -1.8 points.

Compare search popularity between Hex and its closest rivals

How has branded search demand for Hex changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hex worldwide rose from 1.6K to 2.4K.
  • Across the 11 months ending August 2026, Hex’s estimated Share of Search among AI SQL tools worldwide increased from 13.6% to 33.8%.
  • Across the 11 months ending August 2026, Hex’s estimated Share of Search among AI SQL tools worldwide peaked at 33.8% in August 2026 and was lowest at 10.9% in December 2025.
  • Across the 11 months ending August 2026, Hex rose from 4th to 1st among AI SQL tools worldwide.

How did search popularity change for AI SQL tools worldwide in August 2026?

  1. In August 2026, Hex overtook Vanna to take the highest estimated Share of Search among AI SQL tools worldwide, at 33.8%.

  2. In August 2026, Vanna lost estimated Share of Search among AI SQL tools worldwide, from 34.7% to 26.8%.

  3. In August 2026, AI2sql lost estimated Share of Search among AI SQL tools worldwide, from 8.5% to 6.8%.

  4. In August 2026, Text2SQL lost estimated Share of Search among AI SQL tools worldwide, from 23.2% to 22.5%.

  5. Estimated monthly branded searches for Outerbase worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.

Where does Hex compete?

Hex is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Notebook platforms4th of 41.6%Show ranking
AI data analysis tools3rd of 52%Show ranking
AI SQL tools1st of 533.8%Shown above

How is Hex measured?

Brandwave collects information about searches that people make online using Hex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hex data

Do you work for Hex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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