How popular isHex in search?
In August 2026, there were an estimated 2.4K branded searches for Hex worldwide which is up 50% over the last 11 months. Hex holds 2% estimated Share of Search among AI data analysis tools worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Julius93.5%
Akkio2%
Hex2%
Mode Analytics1.6%
Obviously AI0.85%
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Which AI data analysis tools compete with Hex?
Share of Search by month for Julius, Akkio, Hex. The figures are in the table below the chart.
View monthly share of search table
| Month | Julius | Akkio | Hex | Mode Analytics | Obviously AI |
|---|---|---|---|---|---|
| Oct 2025 | 92.2% | 3.7% | 1.1% | 2% | 1.1% |
| Nov 2025 | 93% | 3% | 0.9% | 2% | 1.1% |
| Dec 2025 | 91.3% | 3.6% | 1% | 2.4% | 1.6% |
| Jan 2026 | 91.5% | 3.7% | 1.3% | 2.4% | 1.1% |
| Feb 2026 | 93.2% | 2.5% | 0.9% | 2.5% | 0.9% |
| Mar 2026 | 92.3% | 3% | 1.1% | 2.5% | 1.1% |
| Apr 2026 | 94.2% | 2.1% | 0.74% | 2.1% | 0.91% |
| May 2026 | 95% | 1.7% | 0.92% | 1.7% | 0.75% |
| Jun 2026 | 94.3% | 2% | 0.91% | 2% | 0.7% |
| Jul 2026 | 93.8% | 2% | 1.4% | 2% | 0.75% |
| Aug 2026 | 93.5% | 2% | 2% | 1.6% | 0.85% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.5% | 110K | 0% | -0.3 points | |
| 2, held 2nd | 2% | 2.4K | 0% | 0 points | |
| 3, moved from 4th to 3rd | 2% | 2.4K | +50% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.6% | 1.9K | -20.8% | -0.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.85% | 1K | +13.6% | +0.1 points |
1.
Julius
93.5%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.
Akkio2%
Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Hex2%
Moved from 4th to 3rd. 2.4K estimated branded searches, +50% vs prior month. Share +0.7 points.
1.6%
Moved from 3rd to 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.
0.85%
Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.
Compare search popularity between Hex and its closest rivals
How has branded search demand for Hex changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hex worldwide rose from 1.6K to 2.4K.
- Across the 11 months ending August 2026, Hex’s estimated Share of Search among AI data analysis tools worldwide increased from 1.1% to 2%.
- Across the 11 months ending August 2026, Hex’s estimated Share of Search among AI data analysis tools worldwide peaked at 2% in August 2026 and was lowest at 0.74% in April 2026.
- Across the 11 months ending August 2026, Hex rose from 4th to 3rd among AI data analysis tools worldwide.
How did search popularity change for AI data analysis tools worldwide in August 2026?
5 changes

In August 2026, Hex overtook Mode Analytics to rank 3rd among AI data analysis tools worldwide, at 2%.
Julius’ estimated Share of Search among AI data analysis tools worldwide has lost ground for 3 months in a row, from 95% to 93.5% in August 2026.

Estimated monthly branded searches for Akkio worldwide fell 55.6% over 11 measured months, from 5.4K to 2.4K in August 2026.

Estimated monthly branded searches for Obviously AI worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

Estimated monthly branded searches for Mode Analytics worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
Where does Hex compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Notebook platforms | 4th of 4 | 1.6% | Show ranking |
| AI data analysis tools | 3rd of 5 | 2% | Shown above |
| AI SQL tools | 1st of 5 | 33.8% | Show ranking |
How is Hex measured?
Brandwave collects information about searches that people make online using Hex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hex data
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Is Hex your brand?
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