Hex vs Looker Studio:Which is more popular?
In September 2026, Looker Studio had more branded searches than Hex among AI data analysis tools worldwide. Looker Studio had about 477,000 branded searches, while Hex had 2,400. Looker Studio made up 16.4% of all AI data analysis tool searches we track, and Hex accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about AI data analysis tools, Hex appeared in three of the five answers and Looker Studio in two. Hex and Looker Studio were each mentioned first in two of the four answers.
Who do people search for more?
Looker Studio, about 199 searches for every 1 for Hex
Who does AI mention more?
Hex, mentioned in 3 of 5 answers, Looker Studio in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top AI data analysis tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Looker Studio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hex and Looker Studio were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Julius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft Power BI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Looker Studio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Akkio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Obviously AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI data analysis tools
5 answers
Asked ChatGPT
“Which AI data analysis tool should I use?”
Asked ChatGPT
“What are the best AI data analysis tools?”
Asked ChatGPT
“What's the best AI data analysis tool for a small team?”
Searched Google, AI Overview
“ai data analysis tools”
Searched Google, AI Overview
“ai analytics software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hex or Looker Studio more popular in search?
This chart shows how often people search Google for Hex and Looker Studio by name. Each line represents a brand's share of searches for all seven AI data analysis tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Looker Studio, Hex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Power BI | Looker Studio | Julius | Mode Analytics | Akkio | Hex | Obviously AI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.6% | 19.3% | 3.7% | 0.16% | 0.15% | 0.04% | 0.04% |
| Nov 2025 | 79.2% | 16.6% | 3.8% | 0.16% | 0.12% | 0.04% | 0.05% |
| Dec 2025 | 77.2% | 19.4% | 3% | 0.16% | 0.12% | 0.03% | 0.05% |
| Jan 2026 | 79.8% | 16.8% | 3.1% | 0.16% | 0.12% | 0.04% | 0.04% |
| Feb 2026 | 79.1% | 16.8% | 3.8% | 0.2% | 0.1% | 0.04% | 0.04% |
| Mar 2026 | 79.1% | 16.7% | 3.8% | 0.2% | 0.12% | 0.04% | 0.04% |
| Apr 2026 | 78.6% | 16.4% | 4.6% | 0.2% | 0.1% | 0.04% | 0.04% |
| May 2026 | 78.8% | 16.2% | 4.6% | 0.16% | 0.08% | 0.04% | 0.04% |
| Jun 2026 | 76% | 19.2% | 4.4% | 0.19% | 0.1% | 0.04% | 0.03% |
| Jul 2026 | 76.9% | 19.2% | 3.7% | 0.16% | 0.08% | 0.05% | 0.03% |
| Aug 2026 | 79.5% | 16.4% | 3.8% | 0.13% | 0.08% | 0.08% | 0.03% |
| Sep 2026 | 79.5% | 16.4% | 3.8% | 0.13% | 0.08% | 0.08% | 0.02% |
How has the Hex and Looker Studio comparison changed over the last 12 months?
3 findings
- Looker Studio was ahead of Hex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hex’s share of searches among AI data analysis tools worldwide moved from 0.04% to 0.08%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
- Across the 12 months ending September 2026, Looker Studio’s share of searches among AI data analysis tools worldwide moved from 19.3% to 16.4%, and its estimated monthly branded searches moved from 714K to 477K.
How did search popularity change for AI data analysis tools worldwide in September 2026?
2 changes
Estimated monthly branded searches for Hex worldwide rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.
Estimated monthly branded searches for Looker Studio worldwide fell 33.1% over 12 measured months, from 714K to 477K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hex’s and Looker Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hex
1 branded search term
- hex data
Looker Studio
2 branded search terms
- looker studio
- lookerstudio
Other head-to-heads among AI data analysis tools
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