Brandwave

How popular isLooker Studio?

In September 2026, people searched for Looker Studio by name about 477,000 times worldwide, a 33.1% decrease from the previous year. These searches made up 16.4% of all global AI data analysis tool searches, placing Looker Studio second out of seven tools. When we asked both ChatGPT and Google AI Overviews about AI data analysis tools, Looker Studio appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Looker Studio is the second most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Microsoft Power BIShare of searches 79.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Looker StudioShare of searches 16.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. JuliusShare of searches 3.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Mode AnalyticsShare of searches 0.13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AkkioShare of searches 0.08%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top AI data analysis tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Looker Studio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Looker Studio is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Julius2nd
  3. Hex3rd
  4. Looker Studio4th
  5. Mode Analytics–
  6. Akkio–
  7. Obviously AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Julius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Power BI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Looker Studio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Akkio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Obviously AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI data analysis tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI data analysis tools compete with Looker Studio?

Looker Studio against AI data analysis tools worldwide, by month

Share of searches by month for Microsoft Power BI, Looker Studio, Julius. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BILooker StudioJuliusMode AnalyticsAkkioHexObviously AI
Oct 202576.6%19.3%3.7%0.16%0.15%0.04%0.04%
Nov 202579.2%16.6%3.8%0.16%0.12%0.04%0.05%
Dec 202577.2%19.4%3%0.16%0.12%0.03%0.05%
Jan 202679.8%16.8%3.1%0.16%0.12%0.04%0.04%
Feb 202679.1%16.8%3.8%0.2%0.1%0.04%0.04%
Mar 202679.1%16.7%3.8%0.2%0.12%0.04%0.04%
Apr 202678.6%16.4%4.6%0.2%0.1%0.04%0.04%
May 202678.8%16.2%4.6%0.16%0.08%0.04%0.04%
Jun 202676%19.2%4.4%0.19%0.1%0.04%0.03%
Jul 202676.9%19.2%3.7%0.16%0.08%0.05%0.03%
Aug 202679.5%16.4%3.8%0.13%0.08%0.08%0.03%
Sep 202679.5%16.4%3.8%0.13%0.08%0.08%0.02%

  1. 1.Microsoft Power BI

    79.5%

    Held 1st. 2.3M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Looker Studio

    16.4%

    Held 2nd. 477K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Julius

    3.8%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mode Analytics

    0.13%

    Held 4th. 3.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Akkio

    0.08%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hex

    0.08%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Obviously AI

    0.02%

    Held 7th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

Compare popularity between Looker Studio and its closest rivals

Every comparison with Looker Studio

29 comparisons

How has branded search demand for Looker Studio changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Looker Studio worldwide fell from 714K to 477K.
  • Across the 12 months ending September 2026, Looker Studio’s share of searches among AI data analysis tools worldwide decreased from 19.3% to 16.4%.
  • Across the 12 months ending September 2026, Looker Studio’s share of searches among AI data analysis tools worldwide peaked at 19.4% in December 2025 and was lowest at 16.2% in May 2026.

How did search popularity change for AI data analysis tools worldwide in September 2026?

6 changes

  1. Microsoft Power BI’s share of searches among AI data analysis tools worldwide has gained ground for 3 months in a row, from 76% to 79.5% in September 2026.

  2. Estimated monthly branded searches for Hex worldwide rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

  3. Estimated monthly branded searches for Akkio worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.

  4. Estimated monthly branded searches for Obviously AI worldwide fell 55% over 12 measured months, from 1.6K to 720 in September 2026.

  5. Estimated monthly branded searches for Mode Analytics worldwide fell 34.5% over 12 measured months, from 5.8K to 3.8K in September 2026.

  6. Estimated monthly branded searches for Looker Studio worldwide fell 33.1% over 12 measured months, from 714K to 477K in September 2026.

How are Looker Studio’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Looker Studio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • looker studio
  • lookerstudio

How the Brand Demand Index is measured

Who owns Looker Studio?

Looker Studio is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Looker Studio? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Looker Studio compete?

Looker Studio is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data visualisation platforms3rd of 1010.8%Show ranking
AI data analysis tools2nd of 716.4%Shown above
Marketing analytics platforms2nd of 1218.2%Show ranking
Marketing reporting platforms for agencies1st of 789.5%Show ranking
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