Brandwave

Flourish vs Looker Studio:Which is more popular?

In September 2026, Looker Studio had more branded searches than Flourish among data visualisation platforms worldwide. Looker Studio had about 477,000 branded searches, while Flourish had 6,600. Looker Studio made up 10.8% of all data visualisation platform searches we track, and Flourish accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about data visualisation platforms, Looker Studio appeared in all five answers and Flourish in two. Looker Studio was mentioned before Flourish in every answer.

Among data visualisation platforms worldwide in September 2026

Who do people search for more?

Looker Studio, about 72 searches for every 1 for Flourish

Looker Studio 477K searchesFlourish 6.6K searches

Who does AI mention more?

Looker Studio, mentioned in every answer we collected

Looker Studio in 5 of 5Flourish in 2 of 5

Who does AI recommend more?

Looker Studio, named ahead of Flourish in every answer

Looker Studio first in 5Flourish never first

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Top data visualisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Looker Studio appeared in all five answers. Flourish was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Looker Studio was listed before Flourish in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Tableau2nd
  3. Looker Studio3rd
  4. Qlik4th
  5. Plotly5th
  6. Domo6th
  7. Flourish7th
  8. Datawrapper8th
  9. Grafana9th
  10. Metabase10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looker Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plotly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qlik3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grafana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metabase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datawrapper2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flourish2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Domo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about data visualisation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Flourish or Looker Studio more popular in search?

This chart shows how often people search Google for Flourish and Looker Studio by name. Each line represents a brand's share of searches for all ten data visualisation platforms we track, month by month, from English-language searches worldwide.

Flourish and Looker Studio among data visualisation platforms worldwide, by month

Share of searches by month for Looker Studio, Flourish. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BITableauLooker StudioDomoQlikMetabaseDatawrapperPlotlyFlourishGrafana
Oct 202555%15.1%12.9%8.2%3.8%2%1.3%1.3%0.27%<0.01%
Nov 202559.6%13.3%11.5%7.2%3.5%2.1%1.4%1.2%0.24%<0.01%
Dec 202555.6%12.5%13%10.1%3.6%2.5%1.4%1.1%0.27%<0.01%
Jan 202658.6%13.1%11.5%8.6%3.4%2.1%1.2%1.2%0.28%<0.01%
Feb 202659.7%13.4%11.8%7.2%3.4%2.2%1.2%0.97%0.19%<0.01%
Mar 202658.5%13%11.4%8.5%3.3%2.6%1.4%1.1%0.19%<0.01%
Apr 202658.9%13.1%11.3%8.6%3.3%2.1%1.4%1.2%0.19%<0.01%
May 202661.3%10.9%11.4%8.8%3.2%2.1%1.2%0.97%0.19%<0.01%
Jun 202657.8%12%12.5%9.7%3.4%2.4%1.1%1.1%0.17%<0.01%
Jul 202660%12.1%12.5%8%3.1%2.4%0.88%0.88%0.21%<0.01%
Aug 202660.3%12.1%10.4%9.8%3.1%2.4%0.88%0.88%0.18%<0.01%
Sep 202658%12.6%10.8%10.2%3.8%2.5%1.1%0.75%0.15%<0.01%

How has the Flourish and Looker Studio comparison changed over the last 12 months?

3 findings

How did search popularity change for data visualisation platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Flourish worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Looker Studio worldwide fell 33.1% over 12 measured months, from 714K to 477K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Flourish’s and Looker Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flourish

1 branded search term

  • flourish studio

Looker Studio

2 branded search terms

  • looker studio
  • lookerstudio

How the Brand Demand Index is measured

Other head-to-heads among data visualisation platforms

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