Brandwave

Akkio vs Looker Studio:Which is more popular?

In September 2026, Looker Studio had more branded searches than Akkio among AI data analysis tools worldwide. Looker Studio had about 477,000 branded searches, while Akkio had 2,400. Looker Studio made up 16.4% of all AI data analysis tool searches we track, and Akkio accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about AI data analysis tools, Looker Studio appeared in two of the five answers and Akkio in none.

Among AI data analysis tools worldwide in September 2026

Who do people search for more?

Looker Studio, about 199 searches for every 1 for Akkio

Looker Studio 477K searchesAkkio 2.4K searches

Who does AI mention more?

Looker Studio, mentioned in 2 of 5 answers, Akkio in 0

Looker Studio in 2 of 5Akkio in 0 of 5

Who does AI recommend more?

Looker Studio, the only one of the two named

Looker Studio first in 2Akkio never named

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Top AI data analysis tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Looker Studio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Akkio did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Julius2nd
  3. Hex3rd
  4. Looker Studio4th
  5. Mode Analytics–
  6. Akkio–
  7. Obviously AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Julius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Power BI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Looker Studio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Akkio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Obviously AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI data analysis tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Akkio or Looker Studio more popular in search?

This chart shows how often people search Google for Akkio and Looker Studio by name. Each line represents a brand's share of searches for all seven AI data analysis tools we track, month by month, from English-language searches worldwide.

Akkio and Looker Studio among AI data analysis tools worldwide, by month

Share of searches by month for Looker Studio, Akkio. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BILooker StudioJuliusMode AnalyticsAkkioHexObviously AI
Oct 202576.6%19.3%3.7%0.16%0.15%0.04%0.04%
Nov 202579.2%16.6%3.8%0.16%0.12%0.04%0.05%
Dec 202577.2%19.4%3%0.16%0.12%0.03%0.05%
Jan 202679.8%16.8%3.1%0.16%0.12%0.04%0.04%
Feb 202679.1%16.8%3.8%0.2%0.1%0.04%0.04%
Mar 202679.1%16.7%3.8%0.2%0.12%0.04%0.04%
Apr 202678.6%16.4%4.6%0.2%0.1%0.04%0.04%
May 202678.8%16.2%4.6%0.16%0.08%0.04%0.04%
Jun 202676%19.2%4.4%0.19%0.1%0.04%0.03%
Jul 202676.9%19.2%3.7%0.16%0.08%0.05%0.03%
Aug 202679.5%16.4%3.8%0.13%0.08%0.08%0.03%
Sep 202679.5%16.4%3.8%0.13%0.08%0.08%0.02%

How has the Akkio and Looker Studio comparison changed over the last 12 months?

3 findings
  • Looker Studio was ahead of Akkio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Akkio’s share of searches among AI data analysis tools worldwide moved from 0.15% to 0.08%, and its estimated monthly branded searches moved from 5.4K to 2.4K.
  • Across the 12 months ending September 2026, Looker Studio’s share of searches among AI data analysis tools worldwide moved from 19.3% to 16.4%, and its estimated monthly branded searches moved from 714K to 477K.

How did search popularity change for AI data analysis tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Akkio worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Looker Studio worldwide fell 33.1% over 12 measured months, from 714K to 477K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Akkio’s and Looker Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Akkio

1 branded search term

  • akkio

Looker Studio

2 branded search terms

  • looker studio
  • lookerstudio

How the Brand Demand Index is measured

Other head-to-heads among AI data analysis tools

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