Brandwave

How popular isPlotly?

In September 2026, people searched for Plotly by name about 33,100 times worldwide, a 55.3% decrease from the previous year. These searches made up 0.75% of all global data visualisation platform searches, placing Plotly eighth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about data visualisation platforms, Plotly appeared in four of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Plotly is the eighth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. Microsoft Power BIShare of searches 58%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TableauShare of searches 12.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Looker StudioShare of searches 10.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. DomoShare of searches 10.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. PlotlyShare of searches 0.75%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

+5 more

Plotly website (opens in a new tab)

Follow Plotly and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top data visualisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Plotly was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Plotly is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Tableau2nd
  3. Looker Studio3rd
  4. Qlik4th
  5. Plotly5th
  6. Domo6th
  7. Flourish7th
  8. Datawrapper8th
  9. Grafana9th
  10. Metabase10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looker Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plotly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qlik3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grafana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metabase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datawrapper2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flourish2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Domo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about data visualisation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which data visualisation platforms compete with Plotly?

Plotly against data visualisation platforms worldwide, by month

Share of searches by month for Microsoft Power BI, Tableau, Looker Studio, Domo, Qlik, Metabase, Plotly. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BITableauLooker StudioDomoQlikMetabaseDatawrapperPlotlyFlourishGrafana
Oct 202555%15.1%12.9%8.2%3.8%2%1.3%1.3%0.27%<0.01%
Nov 202559.6%13.3%11.5%7.2%3.5%2.1%1.4%1.2%0.24%<0.01%
Dec 202555.6%12.5%13%10.1%3.6%2.5%1.4%1.1%0.27%<0.01%
Jan 202658.6%13.1%11.5%8.6%3.4%2.1%1.2%1.2%0.28%<0.01%
Feb 202659.7%13.4%11.8%7.2%3.4%2.2%1.2%0.97%0.19%<0.01%
Mar 202658.5%13%11.4%8.5%3.3%2.6%1.4%1.1%0.19%<0.01%
Apr 202658.9%13.1%11.3%8.6%3.3%2.1%1.4%1.2%0.19%<0.01%
May 202661.3%10.9%11.4%8.8%3.2%2.1%1.2%0.97%0.19%<0.01%
Jun 202657.8%12%12.5%9.7%3.4%2.4%1.1%1.1%0.17%<0.01%
Jul 202660%12.1%12.5%8%3.1%2.4%0.88%0.88%0.21%<0.01%
Aug 202660.3%12.1%10.4%9.8%3.1%2.4%0.88%0.88%0.18%<0.01%
Sep 202658%12.6%10.8%10.2%3.8%2.5%1.1%0.75%0.15%<0.01%

  1. 1.Microsoft Power BI

    58%

    Held 1st. 2.6M estimated branded searches, -7.4% vs prior month. Share -2.2 points.

  2. 2.Tableau

    12.6%

    Held 2nd. 558K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Looker Studio

    10.8%

    Held 3rd. 477K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Domo

    10.2%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Qlik

    3.8%

    Held 5th. 169K estimated branded searches, +19.4% vs prior month. Share +0.7 points.

  6. 6.Metabase

    2.5%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Datawrapper

    1.1%

    Held 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.Plotly

    0.75%

    Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  9. 9.Flourish

    0.15%

    Held 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  10. 10.Grafana

    <0.01%

    Held 10th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Plotly and its closest rivals

Every comparison with Plotly

9 comparisons

How has branded search demand for Plotly changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Plotly worldwide fell from 74K to 33.1K.
  • Across the 12 months ending September 2026, Plotly’s share of searches among data visualisation platforms worldwide decreased from 1.3% to 0.75%.

How did search popularity change for data visualisation platforms worldwide in September 2026?

6 changes

  1. In September 2026, Qlik gained share of searches among data visualisation platforms worldwide, from 3.1% to 3.8%.

  2. In September 2026, Microsoft Power BI lost share of searches among data visualisation platforms worldwide, from 60.3% to 58%.

  3. Tableau’s share of searches among data visualisation platforms worldwide has gained ground for 3 months in a row, from 12% to 12.6% in September 2026.

  4. Estimated monthly branded searches for Flourish worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Plotly worldwide fell 55.3% over 12 measured months, from 74K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Grafana worldwide fell 50% over 12 measured months, from 140 to 70 in September 2026.

How are Plotly’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Plotly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • plotly

Do you work for Plotly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Plotly your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free