Brandwave

How popular isMicrosoft Power BI?

In September 2026, people searched for Microsoft Power BI by name about 2.6 million times worldwide, a 15.6% decrease from the previous year. These searches made up 58% of all global data visualisation platform searches, placing Microsoft Power BI first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about data visualisation platforms, Microsoft Power BI appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Microsoft Power BI is the most searched of 10 competitors and the most recommended in AI answers.

  1. Microsoft Power BIShare of searches 58%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TableauShare of searches 12.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Looker StudioShare of searches 10.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. DomoShare of searches 10.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. QlikShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top data visualisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Power BI appeared in all five answers. Microsoft Power BI is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Tableau2nd
  3. Looker Studio3rd
  4. Qlik4th
  5. Plotly5th
  6. Domo6th
  7. Flourish7th
  8. Datawrapper8th
  9. Grafana9th
  10. Metabase10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looker Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plotly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qlik3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grafana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metabase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datawrapper2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flourish2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Domo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about data visualisation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which data visualisation platforms compete with Microsoft Power BI?

Microsoft Power BI against data visualisation platforms worldwide, by month

Share of searches by month for Microsoft Power BI, Tableau, Looker Studio, Domo, Qlik, Metabase. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BITableauLooker StudioDomoQlikMetabaseDatawrapperPlotlyFlourishGrafana
Oct 202555%15.1%12.9%8.2%3.8%2%1.3%1.3%0.27%<0.01%
Nov 202559.6%13.3%11.5%7.2%3.5%2.1%1.4%1.2%0.24%<0.01%
Dec 202555.6%12.5%13%10.1%3.6%2.5%1.4%1.1%0.27%<0.01%
Jan 202658.6%13.1%11.5%8.6%3.4%2.1%1.2%1.2%0.28%<0.01%
Feb 202659.7%13.4%11.8%7.2%3.4%2.2%1.2%0.97%0.19%<0.01%
Mar 202658.5%13%11.4%8.5%3.3%2.6%1.4%1.1%0.19%<0.01%
Apr 202658.9%13.1%11.3%8.6%3.3%2.1%1.4%1.2%0.19%<0.01%
May 202661.3%10.9%11.4%8.8%3.2%2.1%1.2%0.97%0.19%<0.01%
Jun 202657.8%12%12.5%9.7%3.4%2.4%1.1%1.1%0.17%<0.01%
Jul 202660%12.1%12.5%8%3.1%2.4%0.88%0.88%0.21%<0.01%
Aug 202660.3%12.1%10.4%9.8%3.1%2.4%0.88%0.88%0.18%<0.01%
Sep 202658%12.6%10.8%10.2%3.8%2.5%1.1%0.75%0.15%<0.01%

  1. 1.Microsoft Power BI

    58%

    Held 1st. 2.6M estimated branded searches, -7.4% vs prior month. Share -2.2 points.

  2. 2.Tableau

    12.6%

    Held 2nd. 558K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Looker Studio

    10.8%

    Held 3rd. 477K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Domo

    10.2%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Qlik

    3.8%

    Held 5th. 169K estimated branded searches, +19.4% vs prior month. Share +0.7 points.

  6. 6.Metabase

    2.5%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Datawrapper

    1.1%

    Held 7th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.Plotly

    0.75%

    Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  9. 9.Flourish

    0.15%

    Held 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  10. 10.Grafana

    <0.01%

    Held 10th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Microsoft Power BI and its closest rivals

Every comparison with Microsoft Power BI

25 comparisons

How has branded search demand for Microsoft Power BI changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Power BI worldwide fell from 3M to 2.6M.
  • Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among data visualisation platforms worldwide increased from 55% to 58%.
  • Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among data visualisation platforms worldwide peaked at 61.3% in May 2026 and was lowest at 55% in October 2025.

How did search popularity change for data visualisation platforms worldwide in September 2026?

6 changes

  1. In September 2026, Qlik gained share of searches among data visualisation platforms worldwide, from 3.1% to 3.8%.

  2. In September 2026, Microsoft Power BI lost share of searches among data visualisation platforms worldwide, from 60.3% to 58%.

  3. Tableau’s share of searches among data visualisation platforms worldwide has gained ground for 3 months in a row, from 12% to 12.6% in September 2026.

  4. Estimated monthly branded searches for Flourish worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Plotly worldwide fell 55.3% over 12 measured months, from 74K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Grafana worldwide fell 50% over 12 measured months, from 140 to 70 in September 2026.

How are Microsoft Power BI’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Microsoft Power BI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft power bi
  • microsoft power bi app
  • microsoft power bi software
  • microsoft powerbi
  • microsoftpowerbi
  • power bi desktop
  • powerbi

How the Brand Demand Index is measured

Who owns Microsoft Power BI?

Microsoft Power BI is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Power BI? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Power BI compete?

Microsoft Power BI is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business intelligence platforms1st of 1241.3%Show ranking
Data visualisation platforms1st of 1058%Shown above
Retail analytics platforms1st of 770.9%Show ranking
AI data analysis tools1st of 779.5%Show ranking
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