Julius vs Microsoft Power BI:Which is more popular?
In September 2026, Microsoft Power BI had more branded searches than Julius among AI data analysis tools worldwide. Microsoft Power BI had about 2.3 million branded searches, while Julius had 110,000. Microsoft Power BI made up 79.5% of all AI data analysis tool searches we track, and Julius accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about AI data analysis tools, Julius appeared in all five answers and Microsoft Power BI in four. Microsoft Power BI was mentioned before Julius in three out of four answers.
Who do people search for more?
Microsoft Power BI, about 21 searches for every 1 for Julius
Who does AI mention more?
Julius, mentioned in every answer we collected
Who does AI recommend more?
Microsoft Power BI, named ahead of Julius in 3 of 4 answers
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Top AI data analysis tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Julius appeared in all five answers. Microsoft Power BI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Power BI was listed before Julius in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Julius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Power BI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Looker Studio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Akkio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Obviously AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI data analysis tools
5 answers
Asked ChatGPT
“Which AI data analysis tool should I use?”
Asked ChatGPT
“What are the best AI data analysis tools?”
Asked ChatGPT
“What's the best AI data analysis tool for a small team?”
Searched Google, AI Overview
“ai data analysis tools”
Searched Google, AI Overview
“ai analytics software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Julius or Microsoft Power BI more popular in search?
This chart shows how often people search Google for Julius and Microsoft Power BI by name. Each line represents a brand's share of searches for all seven AI data analysis tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Power BI, Julius. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Power BI | Looker Studio | Julius | Mode Analytics | Akkio | Hex | Obviously AI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.6% | 19.3% | 3.7% | 0.16% | 0.15% | 0.04% | 0.04% |
| Nov 2025 | 79.2% | 16.6% | 3.8% | 0.16% | 0.12% | 0.04% | 0.05% |
| Dec 2025 | 77.2% | 19.4% | 3% | 0.16% | 0.12% | 0.03% | 0.05% |
| Jan 2026 | 79.8% | 16.8% | 3.1% | 0.16% | 0.12% | 0.04% | 0.04% |
| Feb 2026 | 79.1% | 16.8% | 3.8% | 0.2% | 0.1% | 0.04% | 0.04% |
| Mar 2026 | 79.1% | 16.7% | 3.8% | 0.2% | 0.12% | 0.04% | 0.04% |
| Apr 2026 | 78.6% | 16.4% | 4.6% | 0.2% | 0.1% | 0.04% | 0.04% |
| May 2026 | 78.8% | 16.2% | 4.6% | 0.16% | 0.08% | 0.04% | 0.04% |
| Jun 2026 | 76% | 19.2% | 4.4% | 0.19% | 0.1% | 0.04% | 0.03% |
| Jul 2026 | 76.9% | 19.2% | 3.7% | 0.16% | 0.08% | 0.05% | 0.03% |
| Aug 2026 | 79.5% | 16.4% | 3.8% | 0.13% | 0.08% | 0.08% | 0.03% |
| Sep 2026 | 79.5% | 16.4% | 3.8% | 0.13% | 0.08% | 0.08% | 0.02% |
How has the Julius and Microsoft Power BI comparison changed over the last 12 months?
3 findings
- Microsoft Power BI was ahead of Julius in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Julius’ share of searches among AI data analysis tools worldwide moved from 3.7% to 3.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among AI data analysis tools worldwide moved from 76.6% to 79.5%, and its estimated monthly branded searches moved from 2.8M to 2.3M.
How did search popularity change for AI data analysis tools worldwide in September 2026?
2 changes
Microsoft Power BI’s share of searches among AI data analysis tools worldwide has gained ground for 3 months in a row, from 76% to 79.5% in September 2026.
Estimated monthly branded searches for Julius worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Julius’ and Microsoft Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Julius
1 branded search term
- julius ai
Microsoft Power BI
2 branded search terms
- microsoft power bi
- powerbi
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