Brandwave

How popular isMicrosoft Power BI?

In September 2026, people searched for Microsoft Power BI by name about 2.6 million times worldwide, a 15.6% decrease from the previous year. These searches made up 79.5% of all global AI data analysis tool searches, placing Microsoft Power BI first out of seven tools. When we asked both ChatGPT and Google AI Overviews about AI data analysis tools, Microsoft Power BI appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Microsoft Power BI is the most searched of 7 competitors and the most recommended in AI answers.

  1. Microsoft Power BIShare of searches 79.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Looker StudioShare of searches 16.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. JuliusShare of searches 3.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Mode AnalyticsShare of searches 0.13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AkkioShare of searches 0.08%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top AI data analysis tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Power BI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Power BI is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Julius2nd
  3. Hex3rd
  4. Looker Studio4th
  5. Mode Analytics–
  6. Akkio–
  7. Obviously AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Julius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Power BI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Looker Studio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Akkio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Obviously AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI data analysis tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI data analysis tools compete with Microsoft Power BI?

Microsoft Power BI against AI data analysis tools worldwide, by month

Share of searches by month for Microsoft Power BI, Looker Studio, Julius. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BILooker StudioJuliusMode AnalyticsAkkioHexObviously AI
Oct 202576.6%19.3%3.7%0.16%0.15%0.04%0.04%
Nov 202579.2%16.6%3.8%0.16%0.12%0.04%0.05%
Dec 202577.2%19.4%3%0.16%0.12%0.03%0.05%
Jan 202679.8%16.8%3.1%0.16%0.12%0.04%0.04%
Feb 202679.1%16.8%3.8%0.2%0.1%0.04%0.04%
Mar 202679.1%16.7%3.8%0.2%0.12%0.04%0.04%
Apr 202678.6%16.4%4.6%0.2%0.1%0.04%0.04%
May 202678.8%16.2%4.6%0.16%0.08%0.04%0.04%
Jun 202676%19.2%4.4%0.19%0.1%0.04%0.03%
Jul 202676.9%19.2%3.7%0.16%0.08%0.05%0.03%
Aug 202679.5%16.4%3.8%0.13%0.08%0.08%0.03%
Sep 202679.5%16.4%3.8%0.13%0.08%0.08%0.02%

  1. 1.Microsoft Power BI

    79.5%

    Held 1st. 2.3M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Looker Studio

    16.4%

    Held 2nd. 477K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Julius

    3.8%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mode Analytics

    0.13%

    Held 4th. 3.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Akkio

    0.08%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hex

    0.08%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Obviously AI

    0.02%

    Held 7th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

Compare popularity between Microsoft Power BI and its closest rivals

Every comparison with Microsoft Power BI

25 comparisons

How has branded search demand for Microsoft Power BI changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Power BI worldwide fell from 3M to 2.6M.
  • Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among AI data analysis tools worldwide increased from 76.6% to 79.5%.
  • Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among AI data analysis tools worldwide peaked at 79.8% in January 2026 and was lowest at 76% in June 2026.

How did search popularity change for AI data analysis tools worldwide in September 2026?

6 changes

  1. Microsoft Power BI’s share of searches among AI data analysis tools worldwide has gained ground for 3 months in a row, from 76% to 79.5% in September 2026.

  2. Estimated monthly branded searches for Hex worldwide rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

  3. Estimated monthly branded searches for Akkio worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.

  4. Estimated monthly branded searches for Obviously AI worldwide fell 55% over 12 measured months, from 1.6K to 720 in September 2026.

  5. Estimated monthly branded searches for Mode Analytics worldwide fell 34.5% over 12 measured months, from 5.8K to 3.8K in September 2026.

  6. Estimated monthly branded searches for Looker Studio worldwide fell 33.1% over 12 measured months, from 714K to 477K in September 2026.

How are Microsoft Power BI’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Microsoft Power BI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft power bi
  • microsoft power bi app
  • microsoft power bi software
  • microsoft powerbi
  • microsoftpowerbi
  • power bi desktop
  • powerbi

How the Brand Demand Index is measured

Who owns Microsoft Power BI?

Microsoft Power BI is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Power BI? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Power BI compete?

Microsoft Power BI is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business intelligence platforms1st of 1241.3%Show ranking
Data visualisation platforms1st of 1058%Show ranking
Retail analytics platforms1st of 770.9%Show ranking
AI data analysis tools1st of 779.5%Shown above
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