Microsoft Power BI vs Tableau:Which is more popular by branded search?
In August 2026, Microsoft Power BI had more branded searches than Tableau among business intelligence platforms worldwide. Microsoft Power BI was estimated to have 2.8M branded searches compared to Tableau’s 8.1K, and held a 52.9% Share of Search versus Tableau’s 0.15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Microsoft Power BI or Tableau?
Compare the platforms teams use to build dashboards and reports. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Power BI, Tableau. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Power BI | Power BI | Metabase | Looker | Tableau | Sisense | GoodData | Mode Analytics |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 45.2% | 1.8% | 2.3% | 0.2% | 0.17% | 0.07% | 0.05% |
| Nov 2025 | 50.6% | 45.2% | 1.8% | 1.9% | 0.2% | 0.17% | 0.06% | 0.05% |
| Dec 2025 | 50% | 45.1% | 2.2% | 2.3% | 0.2% | 0.17% | 0.06% | 0.05% |
| Jan 2026 | 50.6% | 45.3% | 1.8% | 1.9% | 0.16% | 0.14% | 0.06% | 0.05% |
| Feb 2026 | 50.4% | 45.5% | 1.8% | 1.9% | 0.16% | 0.14% | 0.06% | 0.06% |
| Mar 2026 | 50.3% | 44.7% | 2.2% | 2.3% | 0.2% | 0.13% | 0.06% | 0.06% |
| Apr 2026 | 50.8% | 45.1% | 1.8% | 1.9% | 0.16% | 0.11% | 0.06% | 0.06% |
| May 2026 | 51.3% | 44.7% | 1.8% | 1.9% | 0.13% | 0.11% | 0.05% | 0.05% |
| Jun 2026 | 52.2% | 43.5% | 2.1% | 1.8% | 0.16% | 0.13% | 0.06% | 0.06% |
| Jul 2026 | 53% | 42.8% | 2.1% | 1.8% | 0.15% | 0.11% | 0.05% | 0.05% |
| Aug 2026 | 52.9% | 42.8% | 2.1% | 1.8% | 0.15% | 0.11% | 0.05% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Microsoft Power BI and Tableau comparison changed over the last 12 months?
3 findings
- Microsoft Power BI was ahead of Tableau in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft Power BI’s estimated Share of Search among business intelligence platforms worldwide moved from 50.2% to 52.9%, and its estimated monthly branded searches moved from 3M to 2.8M.
- Across the 11 months ending August 2026, Tableau’s estimated Share of Search among business intelligence platforms worldwide moved from 0.2% to 0.15%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for business intelligence platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Tableau worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Power BI’s and Tableau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Power BI
8 branded search terms
- microsoft power bi
- microsoft power bi app
- microsoft power bi online
- microsoft power bi software
- microsoft powerbi
- microsoftpowerbi
- power bi desktop
- powerbi
Tableau
1 branded search term
- tableau software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.