Brandwave

Looker Studio vs Microsoft Power BI:Which is more popular?

In September 2026, Microsoft Power BI had more branded searches than Looker Studio among data visualisation platforms worldwide. Microsoft Power BI had about 2.6 million branded searches, while Looker Studio had 477,000. Microsoft Power BI made up 58% of all data visualisation platform searches we track, and Looker Studio accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about data visualisation platforms, both Looker Studio and Microsoft Power BI appeared in all five answers. Microsoft Power BI was mentioned before Looker Studio in every answer.

Among data visualisation platforms worldwide in September 2026

Who do people search for more?

Microsoft Power BI, about 5 searches for every 1 for Looker Studio

Microsoft Power BI 2.6M searchesLooker Studio 477K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Looker Studio in 5 of 5Microsoft Power BI in 5 of 5

Who does AI recommend more?

Microsoft Power BI, named ahead of Looker Studio in every answer

Microsoft Power BI first in 5Looker Studio never first

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Top data visualisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Looker Studio and Microsoft Power BI showed up in all five answers. Microsoft Power BI was listed before Looker Studio in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Tableau2nd
  3. Looker Studio3rd
  4. Qlik4th
  5. Plotly5th
  6. Domo6th
  7. Flourish7th
  8. Datawrapper8th
  9. Grafana9th
  10. Metabase10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looker Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plotly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qlik3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grafana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metabase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datawrapper2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flourish2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Domo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about data visualisation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Looker Studio or Microsoft Power BI more popular in search?

This chart shows how often people search Google for Looker Studio and Microsoft Power BI by name. Each line represents a brand's share of searches for all ten data visualisation platforms we track, month by month, from English-language searches worldwide.

Looker Studio and Microsoft Power BI among data visualisation platforms worldwide, by month

Share of searches by month for Microsoft Power BI, Looker Studio. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BITableauLooker StudioDomoQlikMetabaseDatawrapperPlotlyFlourishGrafana
Oct 202555%15.1%12.9%8.2%3.8%2%1.3%1.3%0.27%<0.01%
Nov 202559.6%13.3%11.5%7.2%3.5%2.1%1.4%1.2%0.24%<0.01%
Dec 202555.6%12.5%13%10.1%3.6%2.5%1.4%1.1%0.27%<0.01%
Jan 202658.6%13.1%11.5%8.6%3.4%2.1%1.2%1.2%0.28%<0.01%
Feb 202659.7%13.4%11.8%7.2%3.4%2.2%1.2%0.97%0.19%<0.01%
Mar 202658.5%13%11.4%8.5%3.3%2.6%1.4%1.1%0.19%<0.01%
Apr 202658.9%13.1%11.3%8.6%3.3%2.1%1.4%1.2%0.19%<0.01%
May 202661.3%10.9%11.4%8.8%3.2%2.1%1.2%0.97%0.19%<0.01%
Jun 202657.8%12%12.5%9.7%3.4%2.4%1.1%1.1%0.17%<0.01%
Jul 202660%12.1%12.5%8%3.1%2.4%0.88%0.88%0.21%<0.01%
Aug 202660.3%12.1%10.4%9.8%3.1%2.4%0.88%0.88%0.18%<0.01%
Sep 202658%12.6%10.8%10.2%3.8%2.5%1.1%0.75%0.15%<0.01%

How has the Looker Studio and Microsoft Power BI comparison changed over the last 12 months?

3 findings

How did search popularity change for data visualisation platforms worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Power BI lost share of searches among data visualisation platforms worldwide, from 60.3% to 58%.

  2. Estimated monthly branded searches for Looker Studio worldwide fell 33.1% over 12 measured months, from 714K to 477K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Looker Studio’s and Microsoft Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Looker Studio

2 branded search terms

  • looker studio
  • lookerstudio

Microsoft Power BI

6 branded search terms

  • microsoft power bi
  • microsoft power bi app
  • microsoft power bi software
  • microsoft powerbi
  • power bi desktop
  • powerbi

How the Brand Demand Index is measured

Other head-to-heads among data visualisation platforms

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