Brandwave

How popular isMicrosoft Power BI?

In September 2026, people searched for Microsoft Power BI by name about 4.8 million times worldwide, a 16.8% decrease from the previous year. These searches made up 83% of all global retail analytics platform searches, placing Microsoft Power BI first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about retail analytics platforms, Microsoft Power BI appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Microsoft Power BI is the most searched of 7 competitors and the most recommended in AI answers.

  1. Microsoft Power BIShare of searches 83%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. TableauShare of searches 10.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. NielsenIQShare of searches 3.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. KantarShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CircanaShare of searches 0.61%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+2 more

Microsoft Power BI website (opens in a new tab)

Follow Microsoft Power BI and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top retail analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Power BI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Power BI is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Tableau2nd
  3. RELEX Solutions3rd
  4. NielsenIQ4th
  5. Circana4th
  6. Kantar–
  7. Euromonitor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Power BI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tableau4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RELEX Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NielsenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circana1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kantar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euromonitor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about retail analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which retail analytics platforms compete with Microsoft Power BI?

Microsoft Power BI against retail analytics platforms worldwide, by month

Share of searches by month for Microsoft Power BI, Tableau, NielsenIQ. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BITableauNielsenIQKantarCircanaEuromonitorRELEX Solutions
Oct 202581.5%12.4%3%2%0.49%0.49%0.15%
Nov 202583.7%10.5%3.1%1.7%0.41%0.51%0.12%
Dec 202583.1%10.4%3.7%1.7%0.5%0.41%0.15%
Jan 202683.5%10.4%3.7%1.4%0.41%0.41%0.15%
Feb 202684.1%10.5%3.1%1.4%0.42%0.42%0.12%
Mar 202683.6%10.5%3.1%1.7%0.51%0.51%0.15%
Apr 202683.8%10.4%3.1%1.7%0.41%0.41%0.15%
May 202685.5%8.7%3.1%1.7%0.42%0.35%0.13%
Jun 202683.2%10.4%3.7%1.7%0.5%0.41%0.15%
Jul 202683.2%10.4%3.7%1.7%0.5%0.34%0.12%
Aug 202683.2%10.4%3.7%1.7%0.5%0.41%0.15%
Sep 202683%10.3%3.7%1.7%0.61%0.5%0.18%

  1. 1.Microsoft Power BI

    83%

    Held 1st. 4.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Tableau

    10.3%

    Held 2nd. 558K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.NielsenIQ

    3.7%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kantar

    1.7%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Circana

    0.61%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  6. 6.Euromonitor

    0.5%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  7. 7.RELEX Solutions

    0.18%

    Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between Microsoft Power BI and its closest rivals

Every comparison with Microsoft Power BI

24 comparisons

How has branded search demand for Microsoft Power BI changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Power BI worldwide fell from 5.8M to 4.8M.
  • Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among retail analytics platforms worldwide increased from 81.5% to 83%.
  • Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among retail analytics platforms worldwide peaked at 85.5% in May 2026 and was lowest at 81.5% in October 2025.

How did search popularity change for retail analytics platforms worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Tableau worldwide fell 33.2% over 12 measured months, from 835K to 558K in September 2026.

  2. Estimated monthly branded searches for Kantar worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

  3. Estimated monthly branded searches for Microsoft Power BI worldwide fell 18.2% over 12 measured months, from 5.5M to 4.5M in September 2026.

  4. Estimated monthly branded searches for Euromonitor worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are Microsoft Power BI’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Microsoft Power BI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft power bi
  • microsoft power bi app
  • microsoft power bi software
  • microsoft powerbi
  • microsoftpowerbi
  • power bi
  • power bi desktop
  • powerbi

How the Brand Demand Index is measured

Who owns Microsoft Power BI?

Microsoft Power BI is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Power BI? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Power BI compete?

Microsoft Power BI is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data visualisation platforms1st of 1072.2%Show ranking
Business intelligence platforms1st of 1177.4%Show ranking
Retail analytics platforms1st of 783%Shown above
AI data analysis tools1st of 788.4%Show ranking
Creator with pink hair and a pink jacket

Is Microsoft Power BI your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free