Brandwave

How popular isKantar in search?

In August 2026, there were an estimated 90.5K branded searches for Kantar worldwide which is down 33% over the last 11 months. Kantar holds 26.5% estimated Share of Search among retail analytics platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. NielsenIQ58.8%
  2. Kantar26.5%
  3. Circana7.9%
  4. Euromonitor6.5%
  5. NPD0.29%
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Which retail analytics platforms compete with Kantar?

Kantar against retail analytics platforms worldwide, by month

Share of Search by month for NielsenIQ, Kantar, Circana, Euromonitor. The figures are in the table below the chart.

View monthly share of search table
MonthNielsenIQKantarCircanaEuromonitorNPD
Oct 202549.8%33.5%8.2%8.2%0.32%
Nov 202554%29.5%7.3%8.9%0.35%
Dec 202558.7%26.4%7.9%6.5%0.55%
Jan 202662.8%23.1%6.9%6.9%0.33%
Feb 202658%26.1%7.8%7.8%0.29%
Mar 202652.9%28.9%8.7%8.7%0.76%
Apr 202654.8%30%7.4%7.4%0.52%
May 202655.5%30.4%7.5%6.1%0.44%
Jun 202658.7%26.4%7.9%6.5%0.47%
Jul 202659.4%26.8%8%5.4%0.47%
Aug 202658.8%26.5%7.9%6.5%0.29%
Sep 2026—————

  1. 1.NielsenIQ

    58.8%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Kantar

    26.5%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Circana

    7.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Euromonitor

    6.5%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  5. 5.NPD

    0.29%

    Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share -0.2 points.

Compare search popularity between Kantar and its closest rivals

How has branded search demand for Kantar changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kantar worldwide fell from 135K to 90.5K.
  • Across the 11 months ending August 2026, Kantar’s estimated Share of Search among retail analytics platforms worldwide decreased from 33.5% to 26.5%.
  • Across the 11 months ending August 2026, Kantar’s estimated Share of Search among retail analytics platforms worldwide peaked at 33.5% in October 2025 and was lowest at 23.1% in January 2026.

How did search popularity change for retail analytics platforms worldwide in August 2026?

  1. In August 2026, Euromonitor gained estimated Share of Search among retail analytics platforms worldwide, from 5.4% to 6.5%.

  2. In August 2026, NielsenIQ lost estimated Share of Search among retail analytics platforms worldwide, from 59.4% to 58.8%.

  3. Estimated monthly branded searches for Kantar worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

  4. Estimated monthly branded searches for NPD worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  5. Estimated monthly branded searches for Circana worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does Kantar compete?

Kantar is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Market research firms3rd of 613.9%Show ranking
Media measurement platforms2nd of 520.4%Show ranking
Retail analytics platforms2nd of 526.5%Shown above

How is Kantar measured?

Brandwave collects information about searches that people make online using Kantar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kantar

Do you work for Kantar? To request corrections or removal please contact us via our support page and we will be happy to assist.

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