Retail analytics platforms:Which are searched most?
In August 2026, NielsenIQ was the most searched among retail analytics platforms worldwide, with an estimated 201K branded searches and 58.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
NielsenIQ58.8%
Kantar26.5%
Circana7.9%
Euromonitor6.5%
NPD0.29%
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Share of SearchLeaderboard
Compare the firms that track retail and shopper data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NielsenIQ, Kantar, Circana, Euromonitor. The figures are in the table below the chart.
View monthly share of search table
| Month | NielsenIQ | Kantar | Circana | Euromonitor | NPD |
|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 33.5% | 8.2% | 8.2% | 0.32% |
| Nov 2025 | 54% | 29.5% | 7.3% | 8.9% | 0.35% |
| Dec 2025 | 58.7% | 26.4% | 7.9% | 6.5% | 0.55% |
| Jan 2026 | 62.8% | 23.1% | 6.9% | 6.9% | 0.33% |
| Feb 2026 | 58% | 26.1% | 7.8% | 7.8% | 0.29% |
| Mar 2026 | 52.9% | 28.9% | 8.7% | 8.7% | 0.76% |
| Apr 2026 | 54.8% | 30% | 7.4% | 7.4% | 0.52% |
| May 2026 | 55.5% | 30.4% | 7.5% | 6.1% | 0.44% |
| Jun 2026 | 58.7% | 26.4% | 7.9% | 6.5% | 0.47% |
| Jul 2026 | 59.4% | 26.8% | 8% | 5.4% | 0.47% |
| Aug 2026 | 58.8% | 26.5% | 7.9% | 6.5% | 0.29% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.8% | 201K | 0% | -0.6 points | |
| 2, held 2nd | 26.5% | 90.5K | 0% | -0.3 points | |
| 3, held 3rd | 7.9% | 27.1K | 0% | -0.1 points | |
| 4, held 4th | 6.5% | 22.2K | +22.7% | +1.1 points | |
| 5, held 5th | 0.29% | 1K | -37.5% | -0.2 points |
58.8%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.
Kantar26.5%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Circana7.9%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.5%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
5.
NPD0.29%
Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
- NielsenIQ vs Kantar: compare search popularity
- NielsenIQ vs Circana: compare search popularity
- NielsenIQ vs Euromonitor: compare search popularity
- Kantar vs Circana: compare search popularity
- Kantar vs Euromonitor: compare search popularity
- Circana vs Euromonitor: compare search popularity
- Compare any of these brands
Which brand is most popular in search among retail analytics platforms worldwide?
5 brands
In August 2026, NielsenIQ was the most searched among retail analytics platforms worldwide, with an estimated 201K branded searches and 58.8% estimated Share of Search within this set. Kantar is in 2nd place, 32.3 percentage points behind at 26.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| NielsenIQ | 49.8% → 58.8% | 62.8%Jan 2026 | 49.8%Oct 2025 | 1st |
| Kantar | 33.5% → 26.5% | 33.5%Oct 2025 | 23.1%Jan 2026 | 2nd |
| Circana | 8.2% → 7.9% | 8.7%Mar 2026 | 6.9%Jan 2026 | 3rd |
| Euromonitor | 8.2% → 6.5% | 8.9%Nov 2025 | 5.4%Jul 2026 | 4th |
| NPD | 0.32% → 0.29% | 0.76%Mar 2026 | 0.29%Feb 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, NielsenIQ’s estimated Share of Search among retail analytics platforms worldwide increased from 49.8% to 58.8%.
- Across the 11 months ending August 2026, Kantar’s estimated Share of Search among retail analytics platforms worldwide decreased from 33.5% to 26.5%.
- Across the 11 months ending August 2026, Euromonitor’s estimated Share of Search among retail analytics platforms worldwide decreased from 8.2% to 6.5%.
- Across the 11 months ending August 2026, NielsenIQ’s estimated Share of Search among retail analytics platforms worldwide peaked at 62.8% in January 2026 and was lowest at 49.8% in October 2025.
- Across the 11 months ending August 2026, Kantar’s estimated Share of Search among retail analytics platforms worldwide peaked at 33.5% in October 2025 and was lowest at 23.1% in January 2026.
- Across the 11 months ending August 2026, Circana’s estimated Share of Search among retail analytics platforms worldwide peaked at 8.7% in March 2026 and was lowest at 6.9% in January 2026.
- Across the 11 months ending August 2026, Euromonitor’s estimated Share of Search among retail analytics platforms worldwide peaked at 8.9% in November 2025 and was lowest at 5.4% in July 2026.
- Across the 11 months ending August 2026, Circana and NPD held steady: their estimated Share of Search among retail analytics platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for retail analytics platforms worldwide in August 2026?
5 changes
In August 2026, Euromonitor gained estimated Share of Search among retail analytics platforms worldwide, from 5.4% to 6.5%.
In August 2026, NielsenIQ lost estimated Share of Search among retail analytics platforms worldwide, from 59.4% to 58.8%.
Estimated monthly branded searches for Kantar worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
Estimated monthly branded searches for NPD worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
Estimated monthly branded searches for Circana worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
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