How popular isTableau?
In September 2026, people searched for Tableau by name about 558,000 times worldwide, a 33.2% decrease from the previous year. These searches made up 17.7% of all global retail analytics platform searches, placing Tableau second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about retail analytics platforms, Tableau appeared in four of the five answers and was the second most recommended of the seven.
Tableau is the second most searched of 7 competitors and the second most recommended in AI answers.
Microsoft Power BIShare of searches 70.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
TableauShare of searches 17.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NielsenIQShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
KantarShare of searches 2.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CircanaShare of searches 1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top retail analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tableau was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tableau is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Power BI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tableau4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RELEX Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NielsenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circana1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kantar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Euromonitor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about retail analytics platforms
5 answers
Asked ChatGPT
“Which retail analytics platform should I use?”
Asked ChatGPT
“What are the best retail analytics platforms?”
Asked ChatGPT
“What's the best retail analytics platform for a retail team?”
Searched Google, AI Overview
“retail analytics software”
Searched Google, AI Overview
“retail analytics tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which retail analytics platforms compete with Tableau?
Share of searches by month for Microsoft Power BI, Tableau, NielsenIQ, Kantar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Power BI | Tableau | NielsenIQ | Kantar | Circana | Euromonitor | RELEX Solutions |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 20.9% | 5% | 3.4% | 0.83% | 0.83% | 0.25% |
| Nov 2025 | 72% | 18% | 5.3% | 2.9% | 0.71% | 0.87% | 0.21% |
| Dec 2025 | 71.1% | 17.8% | 6.4% | 2.9% | 0.86% | 0.71% | 0.26% |
| Jan 2026 | 71.7% | 17.9% | 6.4% | 2.4% | 0.71% | 0.71% | 0.26% |
| Feb 2026 | 72.6% | 18.1% | 5.3% | 2.4% | 0.72% | 0.72% | 0.21% |
| Mar 2026 | 71.9% | 18% | 5.3% | 2.9% | 0.87% | 0.87% | 0.26% |
| Apr 2026 | 72.1% | 18% | 5.3% | 2.9% | 0.71% | 0.71% | 0.26% |
| May 2026 | 74.7% | 15.2% | 5.5% | 3% | 0.74% | 0.61% | 0.22% |
| Jun 2026 | 71.2% | 17.7% | 6.4% | 2.9% | 0.86% | 0.71% | 0.26% |
| Jul 2026 | 71.3% | 17.8% | 6.4% | 2.9% | 0.86% | 0.58% | 0.21% |
| Aug 2026 | 71.2% | 17.7% | 6.4% | 2.9% | 0.86% | 0.71% | 0.26% |
| Sep 2026 | 70.9% | 17.7% | 6.4% | 2.9% | 1% | 0.86% | 0.31% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.9% | 2.2M | 0% | -0.3 points | |
| 2, held 2nd | 17.7% | 558K | 0% | -0.1 points | |
| 3, held 3rd | 6.4% | 201K | 0% | 0 points | |
| 4, held 4th | 2.9% | 90.5K | 0% | 0 points | |
| 5, held 5th | 1% | 33.1K | +22.1% | +0.2 points | |
| 6, held 6th | 0.86% | 27.1K | +22.1% | +0.2 points | |
| 7, held 7th | 0.31% | 9.9K | +22.2% | +0.1 points |
70.9%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -0.3 points.
2.
Tableau17.7%
Held 2nd. 558K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.4%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Kantar2.9%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Circana1%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
0.86%
Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
0.31%
Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare popularity between Tableau and its closest rivals
Every comparison with Tableau
21 comparisons
- Microsoft Power BI vs Tableau
- Power BI vs Tableau
- Looker Studio vs Tableau
- Domo vs Tableau
- NielsenIQ vs Tableau
- Qlik vs Tableau
- Metabase vs Tableau
- Kantar vs Tableau
- Sigma Computing vs Tableau
- Datawrapper vs Tableau
- Plotly vs Tableau
- Circana vs Tableau
- Euromonitor vs Tableau
- Tableau vs ThoughtSpot
- RELEX Solutions vs Tableau
- Looker vs Tableau
- Flourish vs Tableau
- Sisense vs Tableau
- GoodData vs Tableau
- Mode Analytics vs Tableau
- Grafana vs Tableau
How has branded search demand for Tableau changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tableau worldwide fell from 835K to 558K.
- Across the 12 months ending September 2026, Tableau’s share of searches among retail analytics platforms worldwide decreased from 20.9% to 17.7%.
- Across the 12 months ending September 2026, Tableau’s share of searches among retail analytics platforms worldwide peaked at 20.9% in October 2025 and was lowest at 15.2% in May 2026.
How did search popularity change for retail analytics platforms worldwide in September 2026?
4 changes
Estimated monthly branded searches for Tableau worldwide fell 33.2% over 12 measured months, from 835K to 558K in September 2026.
Estimated monthly branded searches for Kantar worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
Estimated monthly branded searches for Microsoft Power BI worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
Estimated monthly branded searches for Euromonitor worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are Tableau’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tableau’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tableau
- tableau software
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Where does Tableau compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Business intelligence platforms | 3rd of 12 | 9% | Show ranking |
| Data visualisation platforms | 2nd of 10 | 12.6% | Show ranking |
| Retail analytics platforms | 2nd of 7 | 17.7% | Shown above |
Is Tableau your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.