Plotly vs Tableau:Which is more popular?
In September 2026, Tableau had more branded searches than Plotly among data visualisation platforms worldwide. Tableau had about 558,000 branded searches, while Plotly had 33,100. Tableau made up 12.6% of all data visualisation platform searches we track, and Plotly accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about data visualisation platforms, Tableau appeared in all five answers and Plotly in four. Tableau was mentioned before Plotly in every answer.
Who do people search for more?
Tableau, about 17 searches for every 1 for Plotly
Who does AI mention more?
Tableau, mentioned in every answer we collected
Who does AI recommend more?
Tableau, named ahead of Plotly in every answer
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Top data visualisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tableau appeared in all five answers. Plotly was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tableau was listed before Plotly in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Microsoft Power BI1st- Tableau2nd
Looker Studio3rd
Qlik4th
Plotly5th
Domo6th
Flourish7th
Datawrapper8th
Grafana9th
Metabase10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Looker Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plotly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qlik3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grafana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Metabase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Datawrapper2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Flourish2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Domo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about data visualisation platforms
5 answers
Asked ChatGPT
“Which data visualisation platform should I use?”
Asked ChatGPT
“What are the best data visualisation platforms?”
Asked ChatGPT
“What's the best data visualisation platform for dashboards?”
Searched Google, AI Overview
“data visualisation platforms”
Searched Google, AI Overview
“data visualization software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Plotly or Tableau more popular in search?
This chart shows how often people search Google for Plotly and Tableau by name. Each line represents a brand's share of searches for all ten data visualisation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Tableau, Plotly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Power BI | Tableau | Looker Studio | Domo | Qlik | Metabase | Datawrapper | Plotly | Flourish | Grafana |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 15.1% | 12.9% | 8.2% | 3.8% | 2% | 1.3% | 1.3% | 0.27% | <0.01% |
| Nov 2025 | 59.6% | 13.3% | 11.5% | 7.2% | 3.5% | 2.1% | 1.4% | 1.2% | 0.24% | <0.01% |
| Dec 2025 | 55.6% | 12.5% | 13% | 10.1% | 3.6% | 2.5% | 1.4% | 1.1% | 0.27% | <0.01% |
| Jan 2026 | 58.6% | 13.1% | 11.5% | 8.6% | 3.4% | 2.1% | 1.2% | 1.2% | 0.28% | <0.01% |
| Feb 2026 | 59.7% | 13.4% | 11.8% | 7.2% | 3.4% | 2.2% | 1.2% | 0.97% | 0.19% | <0.01% |
| Mar 2026 | 58.5% | 13% | 11.4% | 8.5% | 3.3% | 2.6% | 1.4% | 1.1% | 0.19% | <0.01% |
| Apr 2026 | 58.9% | 13.1% | 11.3% | 8.6% | 3.3% | 2.1% | 1.4% | 1.2% | 0.19% | <0.01% |
| May 2026 | 61.3% | 10.9% | 11.4% | 8.8% | 3.2% | 2.1% | 1.2% | 0.97% | 0.19% | <0.01% |
| Jun 2026 | 57.8% | 12% | 12.5% | 9.7% | 3.4% | 2.4% | 1.1% | 1.1% | 0.17% | <0.01% |
| Jul 2026 | 60% | 12.1% | 12.5% | 8% | 3.1% | 2.4% | 0.88% | 0.88% | 0.21% | <0.01% |
| Aug 2026 | 60.3% | 12.1% | 10.4% | 9.8% | 3.1% | 2.4% | 0.88% | 0.88% | 0.18% | <0.01% |
| Sep 2026 | 58% | 12.6% | 10.8% | 10.2% | 3.8% | 2.5% | 1.1% | 0.75% | 0.15% | <0.01% |
How has the Plotly and Tableau comparison changed over the last 12 months?
3 findings
- Tableau was ahead of Plotly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plotly’s share of searches among data visualisation platforms worldwide moved from 1.3% to 0.75%, and its estimated monthly branded searches moved from 74K to 33.1K.
- Across the 12 months ending September 2026, Tableau’s share of searches among data visualisation platforms worldwide moved from 15.1% to 12.6%, and its estimated monthly branded searches moved from 835K to 558K.
How did search popularity change for data visualisation platforms worldwide in September 2026?
2 changes
Tableau’s share of searches among data visualisation platforms worldwide has gained ground for 3 months in a row, from 12% to 12.6% in September 2026.
Estimated monthly branded searches for Plotly worldwide fell 55.3% over 12 measured months, from 74K to 33.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Plotly’s and Tableau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data visualisation platforms
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