Brandwave

How popular isKantar in search?

In September 2026, there were an estimated 90.5K branded searches for Kantar worldwide which is down 33% over the last 12 months. Kantar holds 62.5% estimated Share of Search among brand tracking platforms worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kantar62.5%
  2. Brandwatch34.4%
  3. quantilope1.7%
  4. Tracksuit0.72%
  5. YouGov BrandIndex0.61%
  6. Attest0.12%
  7. Latana0.02%
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Which brand tracking platforms compete with Kantar?

Kantar against brand tracking platforms worldwide, by month

Share of Search by month for Kantar, Brandwatch. The figures are in the table below the chart.

View monthly share of search table
MonthKantarBrandwatchquantilopeTracksuitYouGov BrandIndexAttestLatana
Oct 202566.9%30.3%1.8%0.45%0.36%0.12%0.02%
Nov 202562.2%34.6%2%0.61%0.41%0.15%0.02%
Dec 202562.4%34.5%2%0.59%0.33%0.17%0.01%
Jan 202661.9%34.3%2.5%0.61%0.49%0.23%0.02%
Feb 202662.1%34.6%2%0.61%0.49%0.19%0.03%
Mar 202661.9%34.5%2%0.52%0.9%0.14%0.03%
Apr 202666.6%30.3%1.8%0.56%0.53%0.12%0.05%
May 202666.7%30.6%1.5%0.56%0.53%0.12%0.04%
Jun 202662.5%34.4%1.7%0.73%0.5%0.17%0.03%
Jul 202666.5%30.1%1.8%0.88%0.53%0.13%0.03%
Aug 202666.6%30.1%1.8%0.81%0.53%0.15%0.04%
Sep 202662.5%34.4%1.7%0.72%0.61%0.12%0.02%

  1. 1.Kantar

    62.5%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -4.1 points.

  2. 2.Brandwatch

    34.4%

    Held 2nd. 49.8K estimated branded searches, +21.8% vs prior month. Share +4.3 points.

  3. 3.quantilope

    1.7%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Tracksuit

    0.72%

    Held 4th. 1.1K estimated branded searches, -4.5% vs prior month. Share -0.1 points.

  5. 5.YouGov BrandIndex

    0.61%

    Held 5th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Attest

    0.12%

    Held 6th. 180 estimated branded searches, -10% vs prior month. Share 0 points.

  7. 7.Latana

    0.02%

    Held 7th. 30 estimated branded searches, -40% vs prior month. Share 0 points.

Compare search popularity between Kantar and its closest rivals

Every comparison with Kantar

How has branded search demand for Kantar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kantar worldwide fell from 135K to 90.5K.
  • Across the 12 months ending September 2026, Kantar’s estimated Share of Search among brand tracking platforms worldwide decreased from 66.9% to 62.5%.
  • Across the 12 months ending September 2026, Kantar’s estimated Share of Search among brand tracking platforms worldwide peaked at 66.9% in October 2025 and was lowest at 61.9% in January 2026.

How did search popularity change for brand tracking platforms worldwide in September 2026?

  1. In September 2026, Brandwatch gained estimated Share of Search among brand tracking platforms worldwide, from 30.1% to 34.4%.

  2. In September 2026, Kantar lost estimated Share of Search among brand tracking platforms worldwide, from 66.6% to 62.5%.

  3. Estimated monthly branded searches for YouGov BrandIndex worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

  4. Estimated monthly branded searches for Tracksuit worldwide rose 16.7% over 12 measured months, from 900 to 1.1K in September 2026.

  5. Estimated monthly branded searches for quantilope worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  6. Estimated monthly branded searches for Attest worldwide fell 28% over 12 measured months, from 250 to 180 in September 2026.

Where does Kantar compete?

Kantar is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Market research firms4th of 612.7%Show ranking
Media measurement platforms3rd of 519.9%Show ranking
Market research companies2nd of 424.9%Show ranking
Retail analytics platforms2nd of 525.6%Show ranking
Brand tracking platforms1st of 762.5%Shown above

How is Kantar measured?

Brandwave collects information about searches that people make online using Kantar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kantar

Do you work for Kantar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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