Brandwave

DoubleVerify vs Kantar:Which is more popular?

In September 2026, Kantar had more branded searches than DoubleVerify among media measurement platforms worldwide. Kantar had about 90,500 branded searches, while DoubleVerify had 8,100. Kantar made up 16.8% of all media measurement platform searches we track, and DoubleVerify accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about media measurement platforms, DoubleVerify appeared in two of the five answers and Kantar in one. DoubleVerify was mentioned before Kantar in every answer that named either.

Among media measurement platforms worldwide in September 2026

Who do people search for more?

Kantar, about 11 searches for every 1 for DoubleVerify

Kantar 90.5K searchesDoubleVerify 8.1K searches

Who does AI mention more?

DoubleVerify, mentioned in 2 of 5 answers, Kantar in 1

DoubleVerify in 2 of 5Kantar in 1 of 5

Who does AI recommend more?

DoubleVerify, named ahead of Kantar in 2 of 2 answers

DoubleVerify first in 2Kantar never first

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Top media measurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DoubleVerify was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kantar was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DoubleVerify was listed before Kantar in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nielsen1st
  2. Comscore2nd
  3. Rockerbox3rd
  4. DoubleVerify4th
  5. Measured5th
  6. AppsFlyer6th
  7. VideoAmp7th
  8. Kantar8th
  9. Ipsos–
  10. GfK–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nielsen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Comscore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rockerbox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AppsFlyer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DoubleVerify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VideoAmp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Measured2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kantar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ipsos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GfK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about media measurement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DoubleVerify or Kantar more popular in search?

This chart shows how often people search Google for DoubleVerify and Kantar by name. Each line represents a brand's share of searches for all ten media measurement platforms we track, month by month, from English-language searches worldwide.

DoubleVerify and Kantar among media measurement platforms worldwide, by month

Share of searches by month for Kantar, DoubleVerify. The figures are in the table below the chart.

View monthly share of searches table
MonthIpsosGfKKantarAppsFlyerComscoreNielsenDoubleVerifyVideoAmpMeasuredRockerbox
Oct 202545.2%16.5%20.3%11.1%2.7%1.8%1.8%0.44%0.02%<0.01%
Nov 202537.4%20.5%20.5%13.8%2.8%2.8%1.8%0.45%0.02%<0.01%
Dec 202542.3%19%19%12.7%2.5%2.1%1.7%0.51%0.02%<0.01%
Jan 202640.1%18%18%14.7%3.6%2.9%2%0.58%0.02%<0.01%
Feb 202641.7%18.8%18.8%12.5%3.1%2.5%2.1%0.6%0.02%<0.01%
Mar 202641.2%18.4%18.4%15.1%3%1.7%1.7%0.49%0.02%<0.01%
Apr 202649.1%14.8%17.9%12.1%2.4%1.6%1.6%0.47%0.02%<0.01%
May 202645.3%13.6%20.2%13.6%2.7%2.2%1.8%0.44%0.02%<0.01%
Jun 202651.5%10.4%15.5%15.5%2.5%2.5%1.7%0.41%0.02%<0.01%
Jul 202643.2%13%19.5%15.9%2.6%3.2%2.1%0.41%0.02%<0.01%
Aug 202646%13.8%16.9%13.8%2.8%3.4%2.8%0.54%0.02%<0.01%
Sep 202645.7%16.8%16.8%13.8%2.8%2.2%1.5%0.36%0.02%<0.01%

How has the DoubleVerify and Kantar comparison changed over the last 12 months?

3 findings

How did search popularity change for media measurement platforms worldwide in September 2026?

3 changes

  1. In September 2026, GfK overtook Kantar and AppsFlyer to rank 2nd among media measurement platforms worldwide, with 16.8% of the searches.

  2. In September 2026, DoubleVerify lost share of searches among media measurement platforms worldwide, from 2.8% to 1.5%.

  3. Estimated monthly branded searches for Kantar worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DoubleVerify’s and Kantar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DoubleVerify

1 branded search term

  • doubleverify

Kantar

1 branded search term

  • kantar

How the Brand Demand Index is measured

Other head-to-heads among media measurement platforms

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