Brandwave

How popular isMeasured?

In September 2026, people searched for Measured by name about 200 times worldwide, about the same as the previous year. These searches made up 0.02% of all global media measurement platform searches, placing Measured ninth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about media measurement platforms, Measured appeared in two of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Measured is the ninth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. IpsosShare of searches 45.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. GfKShare of searches 16.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KantarShare of searches 16.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. AppsFlyerShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. MeasuredShare of searches 0.02%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top media measurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Measured was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Measured is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nielsen1st
  2. Comscore2nd
  3. Rockerbox3rd
  4. DoubleVerify4th
  5. Measured5th
  6. AppsFlyer6th
  7. VideoAmp7th
  8. Kantar8th
  9. Ipsos–
  10. GfK–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nielsen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Comscore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rockerbox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AppsFlyer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DoubleVerify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VideoAmp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Measured2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kantar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ipsos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GfK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about media measurement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which media measurement platforms compete with Measured?

Measured against media measurement platforms worldwide, by month

Share of searches by month for Ipsos, GfK, Kantar, AppsFlyer, Comscore, Nielsen, Measured. The figures are in the table below the chart.

View monthly share of searches table
MonthIpsosGfKKantarAppsFlyerComscoreNielsenDoubleVerifyVideoAmpMeasuredRockerbox
Oct 202545.2%16.5%20.3%11.1%2.7%1.8%1.8%0.44%0.02%<0.01%
Nov 202537.4%20.5%20.5%13.8%2.8%2.8%1.8%0.45%0.02%<0.01%
Dec 202542.3%19%19%12.7%2.5%2.1%1.7%0.51%0.02%<0.01%
Jan 202640.1%18%18%14.7%3.6%2.9%2%0.58%0.02%<0.01%
Feb 202641.7%18.8%18.8%12.5%3.1%2.5%2.1%0.6%0.02%<0.01%
Mar 202641.2%18.4%18.4%15.1%3%1.7%1.7%0.49%0.02%<0.01%
Apr 202649.1%14.8%17.9%12.1%2.4%1.6%1.6%0.47%0.02%<0.01%
May 202645.3%13.6%20.2%13.6%2.7%2.2%1.8%0.44%0.02%<0.01%
Jun 202651.5%10.4%15.5%15.5%2.5%2.5%1.7%0.41%0.02%<0.01%
Jul 202643.2%13%19.5%15.9%2.6%3.2%2.1%0.41%0.02%<0.01%
Aug 202646%13.8%16.9%13.8%2.8%3.4%2.8%0.54%0.02%<0.01%
Sep 202645.7%16.8%16.8%13.8%2.8%2.2%1.5%0.36%0.02%<0.01%

  1. 1.Ipsos

    45.7%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.GfK

    16.8%

    Moved from 4th to 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3 points.

  3. 3.Kantar

    16.8%

    Moved from 2nd to 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.AppsFlyer

    13.8%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Comscore

    2.8%

    Moved from 6th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nielsen

    2.2%

    Moved from 5th to 6th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.

  7. 7.DoubleVerify

    1.5%

    Held 7th. 8.1K estimated branded searches, -45.3% vs prior month. Share -1.3 points.

  8. 8.VideoAmp

    0.36%

    Held 8th. 1.9K estimated branded searches, -34.4% vs prior month. Share -0.2 points.

  9. 9.Measured

    0.02%

    Held 9th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

  10. 10.Rockerbox

    <0.01%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Measured and its closest rivals

Every comparison with Measured

28 comparisons

How has branded search demand for Measured changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Measured worldwide held steady, from 210 to 200.
  • Across the 12 months ending September 2026, Measured’s share of searches among media measurement platforms worldwide held steady at 0.02%.

How did search popularity change for media measurement platforms worldwide in September 2026?

6 changes

  1. In September 2026, GfK overtook Kantar and AppsFlyer to rank 2nd among media measurement platforms worldwide, with 16.8% of the searches.

  2. In September 2026, DoubleVerify lost share of searches among media measurement platforms worldwide, from 2.8% to 1.5%.

  3. In September 2026, Nielsen lost share of searches among media measurement platforms worldwide, from 3.4% to 2.2%.

  4. In September 2026, Comscore rose from 6th to 5th among media measurement platforms worldwide.

  5. Estimated monthly branded searches for Rockerbox worldwide fell 75% over 12 measured months, from 40 to 10 in September 2026.

  6. Estimated monthly branded searches for Measured worldwide fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

How are Measured’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Measured’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • measured incrementality
  • measured mmm

Do you work for Measured? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Measured compete?

Measured is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Media measurement platforms9th of 100.02%Shown above
Connected TV measurement platforms7th of 70.3%Show ranking
TV attribution platforms8th of 80.15%Show ranking
Incrementality measurement platforms5th of 60.28%Show ranking
Marketing mix modeling platforms12th of 131%Show ranking
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Is Measured your brand?

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