Measured vs Triple Whale:Which is searched more?
In September 2026, Triple Whale had more branded searches than Measured among incrementality measurement platforms worldwide. Triple Whale had about 35,200 branded searches, while Measured had 110. Triple Whale made up 88.7% of all incrementality measurement platform searches we track, and Measured accounted for 0.28%. These are worldwide searches for English-language branded terms.
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Is Measured or Triple Whale more popular in search?
Compare tools that test whether marketing activity caused outcomes beyond what would have happened anyway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Triple Whale, Measured. The figures are in the table below the chart.
View monthly share of searches table
| Month | Triple Whale | Fospha | INCRMNTAL | Haus | Measured | Rockerbox |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.3% | 9.8% | 1.3% | 1.3% | 0.19% | 0.11% |
| Nov 2025 | 89.6% | 8.1% | 1.1% | 1% | 0.14% | 0.06% |
| Dec 2025 | 90.4% | 7.2% | 0.95% | 1.2% | 0.15% | 0.12% |
| Jan 2026 | 89.1% | 8.7% | 0.94% | 1% | 0.17% | 0.1% |
| Feb 2026 | 87% | 10.3% | 1.1% | 1.3% | 0.26% | 0.06% |
| Mar 2026 | 87.9% | 8.6% | 2.1% | 1.1% | 0.33% | 0.05% |
| Apr 2026 | 90% | 7.4% | 1.2% | 1.1% | 0.23% | 0.05% |
| May 2026 | 89.7% | 7.4% | 1.8% | 0.94% | 0.13% | 0.03% |
| Jun 2026 | 91.4% | 6.2% | 1.2% | 0.91% | 0.18% | 0.05% |
| Jul 2026 | 88.8% | 8.5% | 1.4% | 0.94% | 0.26% | 0.06% |
| Aug 2026 | 89% | 8.5% | 1.4% | 0.85% | 0.21% | 0.03% |
| Sep 2026 | 88.7% | 9.1% | 0.98% | 0.91% | 0.28% | 0.03% |
How has the Measured and Triple Whale comparison changed over the last 12 months?
3 findings
- Triple Whale was ahead of Measured in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Measured’s share of searches among incrementality measurement platforms worldwide moved from 0.19% to 0.28%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending September 2026, Triple Whale’s share of searches among incrementality measurement platforms worldwide moved from 87.3% to 88.7%, and its estimated monthly branded searches moved from 32.1K to 35.2K.
How did search popularity change for incrementality measurement platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Measured worldwide rose 57.1% over 12 measured months, from 70 to 110 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Measured’s and Triple Whale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Measured
1 branded search term
- measured incrementality
Triple Whale
2 branded search terms
- triple whale
- triplewhale
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