How popular isMeasured in search?
In September 2026, there were an estimated 200 branded searches for Measured worldwide which held steady over the last 12 months. Measured holds 2.5% estimated Share of Search among incrementality measurement platforms worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which incrementality measurement platforms compete with Measured?
Share of Search by month for Fospha, INCRMNTAL, Haus, Measured. The figures are in the table below the chart.
View monthly share of search table
| Month | Fospha | INCRMNTAL | Haus | Measured |
|---|---|---|---|---|
| Oct 2025 | 78.1% | 10.4% | 10% | 1.5% |
| Nov 2025 | 78.4% | 10.5% | 9.7% | 1.4% |
| Dec 2025 | 75.7% | 10.1% | 12.6% | 1.6% |
| Jan 2026 | 80.4% | 8.7% | 9.4% | 1.6% |
| Feb 2026 | 79.6% | 8.6% | 9.7% | 2% |
| Mar 2026 | 71% | 17.4% | 8.9% | 2.8% |
| Apr 2026 | 74.6% | 12.3% | 10.8% | 2.3% |
| May 2026 | 71.8% | 17.8% | 9.2% | 1.2% |
| Jun 2026 | 72.7% | 14.5% | 10.6% | 2.1% |
| Jul 2026 | 76.5% | 12.7% | 8.4% | 2.4% |
| Aug 2026 | 77.5% | 12.8% | 7.8% | 1.9% |
| Sep 2026 | 80.7% | 8.7% | 8.1% | 2.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.7% | 3.6K | +24.1% | +3.2 points | |
| 2, held 2nd | 8.7% | 390 | -18.8% | -4.1 points | |
| 3, held 3rd | 8.1% | 360 | +24.1% | +0.3 points | |
| 4, held 4th | 2.5% | 110 | +57.1% | +0.6 points |
1.
Fospha80.7%
Held 1st. 3.6K estimated branded searches, +24.1% vs prior month. Share +3.2 points.
8.7%
Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -4.1 points.
3.
Haus8.1%
Held 3rd. 360 estimated branded searches, +24.1% vs prior month. Share +0.3 points.
4.
Measured2.5%
Held 4th. 110 estimated branded searches, +57.1% vs prior month. Share +0.6 points.
Compare search popularity between Measured and its closest rivals
Every comparison with Measured
6 comparisons
How has branded search demand for Measured changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Measured worldwide held steady, from 210 to 200.
- Across the 12 months ending September 2026, Measured’s estimated Share of Search among incrementality measurement platforms worldwide increased from 1.5% to 2.5%.
- Across the 12 months ending September 2026, Measured’s estimated Share of Search among incrementality measurement platforms worldwide peaked at 2.8% in March 2026 and was lowest at 1.2% in May 2026.
How did search popularity change for incrementality measurement platforms worldwide in September 2026?
4 changes
In September 2026, Fospha gained estimated Share of Search among incrementality measurement platforms worldwide, from 77.5% to 80.7%.
In September 2026, Measured gained estimated Share of Search among incrementality measurement platforms worldwide, from 1.9% to 2.5%.
In September 2026, INCRMNTAL lost estimated Share of Search among incrementality measurement platforms worldwide, from 12.8% to 8.7%.
Estimated monthly branded searches for Haus worldwide fell 21.7% over 12 measured months, from 460 to 360 in September 2026.
Where does Measured compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Incrementality measurement platforms | 4th of 4 | 2.5% | Shown above |
| Marketing mix modeling platforms | 4th of 5 | 5.6% | Show ranking |
How is Measured measured?
Brandwave collects information about searches that people make online using Measured’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- measured incrementality
- measured mmm
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Is Measured your brand?
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