Measured vs Paramark:Which is more popular by branded search?
In August 2026, Measured had more branded searches than Paramark among marketing mix modeling platforms worldwide. Measured was estimated to have 390 branded searches compared to Paramark’s 20, and held a 20.5% Share of Search versus Paramark’s 1.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Measured vs Paramark and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Measured or Paramark?
Compare platforms that model the contribution of marketing channels and support budget allocation decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Measured, Paramark. The figures are in the table below the chart.
View monthly share of search table
| Month | Sellforte | Measured | Keen Decision Systems | Recast | Paramark |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 21.1% | 22.9% | 15.2% | 0.9% |
| Nov 2025 | 44.1% | 19.6% | 20.6% | 15.2% | 0.49% |
| Dec 2025 | 40.9% | 18.8% | 18.8% | 20.4% | 1.1% |
| Jan 2026 | 47% | 19.4% | 15.7% | 17.1% | 0.92% |
| Feb 2026 | 43.2% | 21.6% | 19.2% | 15% | 0.94% |
| Mar 2026 | 39.1% | 23.2% | 21.5% | 15.5% | 0.86% |
| Apr 2026 | 42.3% | 21.6% | 23.9% | 11.3% | 0.94% |
| May 2026 | 45.5% | 17.7% | 20.7% | 15.2% | 1% |
| Jun 2026 | 46.6% | 20.1% | 19.2% | 13.2% | 0.91% |
| Jul 2026 | 44.5% | 19.5% | 20.5% | 15% | 0.5% |
| Aug 2026 | 47.4% | 20.5% | 18.4% | 12.6% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Measured and Paramark comparison changed over the last 12 months?
3 findings
- Measured was ahead of Paramark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Measured’s estimated Share of Search among marketing mix modeling platforms worldwide moved from 21.1% to 20.5%, and its estimated monthly branded searches moved from 470 to 390.
- Across the 11 months ending August 2026, Paramark’s estimated Share of Search among marketing mix modeling platforms worldwide moved from 0.9% to 1.1%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for marketing mix modeling platforms worldwide in August 2026?
2 changes
In August 2026, Measured overtook Keen Decision Systems to rank 2nd among marketing mix modeling platforms worldwide, at 20.5%.
In August 2026, Paramark gained estimated Share of Search among marketing mix modeling platforms worldwide, from 0.5% to 1.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Measured’s and Paramark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.