Measured vs Mutinex:Which is more popular?
In September 2026, Mutinex had more branded searches than Measured among marketing mix modeling platforms worldwide. Mutinex had about 2,400 branded searches, while Measured had 200. Mutinex made up 12% of all marketing mix modeling platform searches we track, and Measured accounted for 1%. When we asked ChatGPT and Google AI Overviews about marketing mix modeling platforms, Measured appeared in three of the five answers and Mutinex in none.
Who do people search for more?
Mutinex, about 12 searches for every 1 for Measured
Who does AI mention more?
Measured, mentioned in 3 of 5 answers, Mutinex in 0
Who does AI recommend more?
Measured, the only one of the two named
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Top marketing mix modeling platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Measured was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mutinex did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Meridian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Meta Robyn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Recast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Analytic Partners3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sellforte3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Measured3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PyMC-Marketing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SegmentStream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LiftLab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mutinex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing mix modeling platforms
5 answers
Asked ChatGPT
“Which marketing mix modeling platform should I use?”
Asked ChatGPT
“What are the best marketing mix modeling platforms?”
Asked ChatGPT
“What's the best marketing mix modeling platform for budget allocation decisions?”
Searched Google, AI Overview
“marketing mix modeling platform”
Searched Google, AI Overview
“best mmm platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Measured or Mutinex more popular in search?
This chart shows how often people search Google for Measured and Mutinex by name. Each line represents a brand's share of searches for all 13 marketing mix modeling platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Mutinex, Measured. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lifesight | Analytic Partners | Google Meridian | Mutinex | LiftLab | Sellforte | PyMC-Marketing | Meta Robyn | Keen Decision Systems | Recast | SegmentStream | Measured | Paramark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 16.6% | 13.4% | 8.8% | 11.1% | 4.1% | 4.6% | 4.8% | 2.3% | 1.5% | 1.5% | 0.97% | 0.09% |
| Nov 2025 | 27.2% | 18.1% | 12.1% | 9.6% | 12.1% | 4.5% | 4.4% | 4.6% | 2.1% | 1.5% | 3% | 0.71% | 0.05% |
| Dec 2025 | 31.6% | 17% | 11.1% | 7.6% | 14% | 4.4% | 4.2% | 3.8% | 2% | 2.1% | 1.2% | 0.82% | 0.12% |
| Jan 2026 | 32.5% | 17.7% | 11.8% | 7.9% | 11.8% | 5% | 4.3% | 3.9% | 1.6% | 1.7% | 0.84% | 0.79% | 0.1% |
| Feb 2026 | 31.2% | 17% | 13.7% | 9% | 11.3% | 4.3% | 4.2% | 3.8% | 1.9% | 1.4% | 1.2% | 0.94% | 0.09% |
| Mar 2026 | 25.6% | 17.1% | 13.8% | 11.4% | 11.4% | 4.3% | 4.2% | 4.6% | 2.3% | 1.6% | 2.3% | 1.3% | 0.09% |
| Apr 2026 | 25.8% | 17.2% | 13.9% | 11.5% | 11.5% | 4.3% | 4.2% | 4.2% | 2.4% | 1.1% | 2.8% | 0.96% | 0.1% |
| May 2026 | 27.1% | 14.5% | 18.1% | 12% | 9.5% | 4.5% | 3.6% | 4% | 2% | 1.4% | 2.4% | 0.7% | 0.1% |
| Jun 2026 | 29.7% | 13.2% | 16% | 10.5% | 10.5% | 5.6% | 4% | 3.9% | 2.3% | 1.5% | 1.8% | 0.99% | 0.11% |
| Jul 2026 | 36.2% | 10.4% | 13.2% | 10.4% | 10.4% | 4.9% | 3.9% | 4.4% | 2.2% | 1.5% | 1.4% | 0.99% | 0.05% |
| Aug 2026 | 31.3% | 13.9% | 13.9% | 11% | 11% | 5.2% | 5.1% | 3% | 2% | 1.3% | 0.99% | 1% | 0.12% |
| Sep 2026 | 33% | 14.5% | 14.5% | 12% | 9.5% | 4.5% | 3.6% | 3.2% | 1.7% | 1.4% | 1.1% | 1% | 0.1% |
How has the Measured and Mutinex comparison changed over the last 12 months?
3 findings
- Mutinex was ahead of Measured in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Measured’s share of searches among marketing mix modeling platforms worldwide moved from 0.97% to 1%, and its estimated monthly branded searches moved from 210 to 200.
- Across the 12 months ending September 2026, Mutinex’s share of searches among marketing mix modeling platforms worldwide moved from 8.8% to 12%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for marketing mix modeling platforms worldwide in September 2026?
2 changes
In September 2026, Mutinex overtook LiftLab to rank 4th among marketing mix modeling platforms worldwide, with 12% of the searches.
In September 2026, Measured fell from 11th to 12th among marketing mix modeling platforms worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Measured’s and Mutinex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among marketing mix modeling platforms
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