Brandwave

Measured vs PyMC-Marketing:Which is more popular?

In September 2026, PyMC-Marketing had more branded searches than Measured among marketing mix modeling platforms worldwide. PyMC-Marketing had about 720 branded searches, while Measured had 200. PyMC-Marketing made up 3.6% of all marketing mix modeling platform searches we track, and Measured accounted for 1%. When we asked ChatGPT and Google AI Overviews about marketing mix modeling platforms, Measured appeared in three of the five answers and PyMC-Marketing in two. Measured was mentioned before PyMC-Marketing in three out of four answers that named either.

Among marketing mix modeling platforms worldwide in September 2026

Who do people search for more?

PyMC-Marketing, about 4 searches for every 1 for Measured

PyMC-Marketing 720 searchesMeasured 200 searches

Who does AI mention more?

Measured, mentioned in 3 of 5 answers, PyMC-Marketing in 2

Measured in 3 of 5PyMC-Marketing in 2 of 5

Who does AI recommend more?

Measured, named ahead of PyMC-Marketing in 3 of 4 answers

Measured first in 3PyMC-Marketing first in 1

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Top marketing mix modeling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Measured was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PyMC-Marketing was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Measured was listed before PyMC-Marketing in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Meridian1st
  2. Meta Robyn2nd
  3. Measured3rd
  4. Recast4th
  5. Analytic Partners5th
  6. Sellforte6th
  7. Keen Decision Systems7th
  8. SegmentStream8th
  9. PyMC-Marketing9th
  10. LiftLab10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Meridian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meta Robyn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Recast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Analytic Partners3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sellforte3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Measured3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PyMC-Marketing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SegmentStream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LiftLab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keen Decision Systems1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about marketing mix modeling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Measured or PyMC-Marketing more popular in search?

This chart shows how often people search Google for Measured and PyMC-Marketing by name. Each line represents a brand's share of searches for all 13 marketing mix modeling platforms we track, month by month, from English-language searches worldwide.

Measured and PyMC-Marketing among marketing mix modeling platforms worldwide, by month

Share of searches by month for PyMC-Marketing, Measured. The figures are in the table below the chart.

View monthly share of searches table
MonthLifesightAnalytic PartnersGoogle MeridianMutinexLiftLabSellfortePyMC-MarketingMeta RobynKeen Decision SystemsRecastSegmentStreamMeasuredParamark
Oct 202530.4%16.6%13.4%8.8%11.1%4.1%4.6%4.8%2.3%1.5%1.5%0.97%0.09%
Nov 202527.2%18.1%12.1%9.6%12.1%4.5%4.4%4.6%2.1%1.5%3%0.71%0.05%
Dec 202531.6%17%11.1%7.6%14%4.4%4.2%3.8%2%2.1%1.2%0.82%0.12%
Jan 202632.5%17.7%11.8%7.9%11.8%5%4.3%3.9%1.6%1.7%0.84%0.79%0.1%
Feb 202631.2%17%13.7%9%11.3%4.3%4.2%3.8%1.9%1.4%1.2%0.94%0.09%
Mar 202625.6%17.1%13.8%11.4%11.4%4.3%4.2%4.6%2.3%1.6%2.3%1.3%0.09%
Apr 202625.8%17.2%13.9%11.5%11.5%4.3%4.2%4.2%2.4%1.1%2.8%0.96%0.1%
May 202627.1%14.5%18.1%12%9.5%4.5%3.6%4%2%1.4%2.4%0.7%0.1%
Jun 202629.7%13.2%16%10.5%10.5%5.6%4%3.9%2.3%1.5%1.8%0.99%0.11%
Jul 202636.2%10.4%13.2%10.4%10.4%4.9%3.9%4.4%2.2%1.5%1.4%0.99%0.05%
Aug 202631.3%13.9%13.9%11%11%5.2%5.1%3%2%1.3%0.99%1%0.12%
Sep 202633%14.5%14.5%12%9.5%4.5%3.6%3.2%1.7%1.4%1.1%1%0.1%

How has the Measured and PyMC-Marketing comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing mix modeling platforms worldwide in September 2026?

2 changes

  1. In September 2026, PyMC-Marketing lost share of searches among marketing mix modeling platforms worldwide, from 5.1% to 3.6%.

  2. In September 2026, Measured fell from 11th to 12th among marketing mix modeling platforms worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Measured’s and PyMC-Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Measured

2 branded search terms

  • measured incrementality
  • measured mmm

PyMC-Marketing

1 branded search term

  • pymc marketing

How the Brand Demand Index is measured

Other head-to-heads among marketing mix modeling platforms

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