Brandwave

How popular isMeasured?

In September 2026, people searched for Measured by name about 200 times worldwide, about the same as the previous year. These searches made up 0.3% of all global connected TV measurement platform searches, placing Measured seventh out of seven platforms. When we asked both ChatGPT and Google AI Overviews about connected TV measurement platforms, Measured appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Measured is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.

  1. TatariShare of searches 27.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. ComscoreShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. iSpotShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. NielsenShare of searches 18.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. MeasuredShare of searches 0.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top connected TV measurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Measured was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Measured is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. iSpot1st
  2. Comscore2nd
  3. Nielsen3rd
  4. VideoAmp4th
  5. Tatari5th
  6. Measured6th
  7. Innovid7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tatari3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Comscore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iSpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VideoAmp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Measured2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Innovid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about connected TV measurement platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which connected TV measurement platforms compete with Measured?

Measured against connected TV measurement platforms worldwide, by month

Share of searches by month for Tatari, Comscore, iSpot, Nielsen, Innovid, VideoAmp, Measured. The figures are in the table below the chart.

View monthly share of searches table
MonthTatariComscoreiSpotNielsenInnovidVideoAmpMeasured
Oct 202520.9%25.2%25.2%16.8%7.5%4.1%0.29%
Nov 202521.2%20.9%25.6%20.9%7.6%3.4%0.2%
Dec 202525.5%20.6%25.2%16.9%7.5%4.1%0.24%
Jan 202624.6%24.3%19.9%19.9%7.3%3.9%0.21%
Feb 202630.9%20.4%20.4%16.7%7.4%4%0.28%
Mar 202626.3%26%21.2%14.2%7.7%4.2%0.4%
Apr 202636.2%19.7%19.7%13.2%7.2%3.9%0.27%
May 202627.3%22.1%22.1%18.1%6.6%3.6%0.21%
Jun 202625%20.3%24.8%20.3%6%3.3%0.25%
Jul 202627.5%18.2%22.3%22.3%6.6%2.9%0.27%
Aug 202624.8%20.2%20.2%24.6%6%4%0.25%
Sep 202627.5%22.3%22.3%18.2%6.6%2.9%0.3%

  1. 1.Tatari

    27.5%

    Held 1st. 18.3K estimated branded searches, +0.16% vs prior month. Share +2.6 points.

  2. 2.Comscore

    22.3%

    Moved from 3rd to 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.iSpot

    22.3%

    Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Nielsen

    18.2%

    Moved from 2nd to 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -6.4 points.

  5. 5.Innovid

    6.6%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.VideoAmp

    2.9%

    Held 6th. 1.9K estimated branded searches, -34.4% vs prior month. Share -1.1 points.

  7. 7.Measured

    0.3%

    Held 7th. 200 estimated branded searches, +11.1% vs prior month. Share +0.1 points.

Compare popularity between Measured and its closest rivals

Every comparison with Measured

28 comparisons

How has branded search demand for Measured changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Measured worldwide held steady, from 210 to 200.
  • Across the 12 months ending September 2026, Measured’s share of searches among connected TV measurement platforms worldwide held steady, from 0.29% to 0.3%.

How did search popularity change for connected TV measurement platforms worldwide in September 2026?

6 changes

  1. In September 2026, Comscore overtook Nielsen to rank 2nd among connected TV measurement platforms worldwide, with 22.3% of the searches.

  2. In September 2026, iSpot overtook Nielsen to rank 3rd among connected TV measurement platforms worldwide, with 22.3% of the searches.

  3. In September 2026, Tatari gained share of searches among connected TV measurement platforms worldwide, from 24.8% to 27.5%.

  4. In September 2026, Innovid gained share of searches among connected TV measurement platforms worldwide, from 6% to 6.6%.

  5. In September 2026, Nielsen lost share of searches among connected TV measurement platforms worldwide, from 24.6% to 18.2%.

  6. In September 2026, VideoAmp lost share of searches among connected TV measurement platforms worldwide, from 4% to 2.9%.

How are Measured’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Measured’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • measured incrementality
  • measured mmm

Do you work for Measured? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Measured compete?

Measured is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Media measurement platforms9th of 100.02%Show ranking
Connected TV measurement platforms7th of 70.3%Shown above
TV attribution platforms8th of 80.15%Show ranking
Incrementality measurement platforms5th of 60.28%Show ranking
Marketing mix modeling platforms12th of 131%Show ranking
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