How popular isKantar in search?
In August 2026, there were an estimated 90.5K branded searches for Kantar worldwide which is down 33% over the last 11 months. Kantar holds 20.4% estimated Share of Search among media measurement platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which media measurement platforms compete with Kantar?
Share of Search by month for Ipsos, Kantar, GfK, Nielsen, Comscore. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | Kantar | GfK | Nielsen | Comscore |
|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 25.9% | 21.1% | 2.3% | 3.5% |
| Nov 2025 | 44.6% | 24.4% | 24.4% | 3.3% | 3.3% |
| Dec 2025 | 49.7% | 22.4% | 22.4% | 2.5% | 3% |
| Jan 2026 | 48.4% | 21.8% | 21.8% | 3.6% | 4.4% |
| Feb 2026 | 49.2% | 22.1% | 22.1% | 3% | 3.6% |
| Mar 2026 | 49.8% | 22.3% | 22.3% | 2% | 3.7% |
| Apr 2026 | 57.2% | 20.9% | 17.2% | 1.9% | 2.8% |
| May 2026 | 53.8% | 24.1% | 16.2% | 2.6% | 3.3% |
| Jun 2026 | 62.5% | 18.8% | 12.6% | 3.1% | 3.1% |
| Jul 2026 | 53% | 23.9% | 16% | 3.9% | 3.2% |
| Aug 2026 | 55.5% | 20.4% | 16.7% | 4.1% | 3.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.5% | 246K | +22.4% | +2.4 points | |
| 2, held 2nd | 20.4% | 90.5K | 0% | -3.5 points | |
| 3, held 3rd | 16.7% | 74K | +22.3% | +0.7 points | |
| 4, held 4th | 4.1% | 18.1K | +22.3% | +0.2 points | |
| 5, held 5th | 3.3% | 14.8K | +22.1% | +0.1 points |
1.
Ipsos
55.5%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +2.4 points.
2.
Kantar20.4%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -3.5 points.
3.
GfK16.7%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
4.
Nielsen4.1%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
5.
Comscore3.3%
Held 5th. 14.8K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
Compare search popularity between Kantar and its closest rivals
How has branded search demand for Kantar changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kantar worldwide fell from 135K to 90.5K.
- Across the 11 months ending August 2026, Kantar’s estimated Share of Search among media measurement platforms worldwide decreased from 25.9% to 20.4%.
- Across the 11 months ending August 2026, Kantar’s estimated Share of Search among media measurement platforms worldwide peaked at 25.9% in October 2025 and was lowest at 18.8% in June 2026.
How did search popularity change for media measurement platforms worldwide in August 2026?
5 changes
In August 2026, Ipsos gained estimated Share of Search among media measurement platforms worldwide, from 53% to 55.5%.
In August 2026, GfK gained estimated Share of Search among media measurement platforms worldwide, from 16% to 16.7%.
In August 2026, Kantar lost estimated Share of Search among media measurement platforms worldwide, from 23.9% to 20.4%.
Nielsen’s estimated Share of Search among media measurement platforms worldwide has gained ground for 3 months in a row, from 2.6% to 4.1% in August 2026.
Estimated monthly branded searches for Comscore worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Kantar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Market research firms | 3rd of 6 | 13.9% | Show ranking |
| Media measurement platforms | 2nd of 5 | 20.4% | Shown above |
| Retail analytics platforms | 2nd of 5 | 26.5% | Show ranking |
How is Kantar measured?
Brandwave collects information about searches that people make online using Kantar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kantar
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Is Kantar your brand?
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