How popular isKantar in search?
In September 2026, there were an estimated 90.5K branded searches for Kantar worldwide which is down 33% over the last 12 months. Kantar holds 24.9% estimated Share of Search among market research companies worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which market research companies compete with Kantar?
Share of Search by month for Ipsos, Kantar, Verian, Nielsen. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | Kantar | Verian | Nielsen |
|---|---|---|---|---|
| Oct 2025 | 65% | 29.2% | 3.2% | 2.6% |
| Nov 2025 | 59.5% | 32.6% | 3.6% | 4.4% |
| Dec 2025 | 64.6% | 29.1% | 3.2% | 3.2% |
| Jan 2026 | 63.1% | 28.4% | 3.8% | 4.6% |
| Feb 2026 | 64.1% | 28.9% | 3.2% | 3.9% |
| Mar 2026 | 64.6% | 28.9% | 3.9% | 2.6% |
| Apr 2026 | 69.5% | 25.4% | 2.8% | 2.3% |
| May 2026 | 64.7% | 28.9% | 3.2% | 3.2% |
| Jun 2026 | 71.9% | 21.6% | 2.9% | 3.5% |
| Jul 2026 | 63.6% | 28.6% | 3.1% | 4.7% |
| Aug 2026 | 67.1% | 24.7% | 3.3% | 4.9% |
| Sep 2026 | 67.7% | 24.9% | 4.1% | 3.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.7% | 246K | 0% | +0.6 points | |
| 2, held 2nd | 24.9% | 90.5K | 0% | +0.2 points | |
| 3, moved from 4th to 3rd | 4.1% | 14.8K | +22.3% | +0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.3% | 12.1K | -33.1% | -1.6 pointsmoved from 3rd to 4th |
1.
Ipsos
67.7%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Kantar24.9%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Verian4.1%
Moved from 4th to 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
4.
Nielsen3.3%
Moved from 3rd to 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1.6 points.
Compare search popularity between Kantar and its closest rivals
Every comparison with Kantar
16 comparisons
How has branded search demand for Kantar changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kantar worldwide fell from 135K to 90.5K.
- Across the 12 months ending September 2026, Kantar’s estimated Share of Search among market research companies worldwide decreased from 29.2% to 24.9%.
- Across the 12 months ending September 2026, Kantar’s estimated Share of Search among market research companies worldwide peaked at 32.6% in November 2025 and was lowest at 21.6% in June 2026.
How did search popularity change for market research companies worldwide in September 2026?
4 changes
In September 2026, Verian overtook Nielsen to rank 3rd among market research companies worldwide, with 4.1% estimated Share of Search.
In September 2026, Ipsos gained estimated Share of Search among market research companies worldwide, from 67.1% to 67.7%.
In September 2026, Nielsen lost estimated Share of Search among market research companies worldwide, from 4.9% to 3.3%.
Estimated monthly branded searches for Kantar worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
Where does Kantar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Market research firms | 4th of 6 | 12.7% | Show ranking |
| Media measurement platforms | 3rd of 5 | 19.9% | Show ranking |
| Market research companies | 2nd of 4 | 24.9% | Shown above |
| Retail analytics platforms | 2nd of 5 | 25.6% | Show ranking |
| Brand tracking platforms | 1st of 7 | 62.5% | Show ranking |
How is Kantar measured?
Brandwave collects information about searches that people make online using Kantar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kantar
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