Brandwave

Brand tracking platforms:Which brands are most popular in search?

In August 2026, quantilope was the most searched among brand tracking platforms worldwide, with an estimated 2.4K branded searches and 53.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. quantilope53.4%
  2. Tracksuit24.3%
  3. YouGov BrandIndex15.9%
  4. Attest5.1%
  5. Latana1.3%

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Share of SearchLeaderboard

Compare services that track brand awareness, consideration, and perception over time for marketing leaders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among brand tracking platforms worldwide, by month

Share of Search by month for quantilope, Tracksuit, YouGov BrandIndex, Attest. The figures are in the table below the chart.

View monthly share of search table
MonthquantilopeTracksuitYouGov BrandIndexAttestLatana
Oct 202565.3%16.2%12.9%4.7%0.9%
Nov 202563%18.8%12.5%4.9%0.87%
Dec 202564.3%18.7%10.6%5.7%0.66%
Jan 202664.5%15.8%12.8%6.2%0.71%
Feb 202660.1%18.3%14.8%5.8%1%
Mar 202656%14.2%24.8%4%0.93%
Apr 202658.1%18.5%17.5%4%2%
May 202653.4%20.3%19.4%5.1%1.8%
Jun 202653.7%23.5%16%5.5%1.3%
Jul 202652.8%26.2%15.7%4.1%1.1%
Aug 202653.4%24.3%15.9%5.1%1.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.quantilope

    53.4%

    held 1st · 2.4K estimated branded searches · 0% vs prior month · +0.6 points

  2. 2.Tracksuit

    24.3%

    held 2nd · 1.1K estimated branded searches · -8.3% vs prior month · -1.9 points

  3. 3.YouGov BrandIndex

    15.9%

    held 3rd · 720 estimated branded searches · 0% vs prior month · +0.2 points

  4. 4.Attest

    5.1%

    held 4th · 230 estimated branded searches · +21.1% vs prior month · +0.9 points

  5. 5.Latana

    1.3%

    held 5th · 60 estimated branded searches · +20% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among brand tracking platforms worldwide?

In August 2026, quantilope was the most searched among brand tracking platforms worldwide, with an estimated 2.4K branded searches and 53.4% estimated Share of Search within this set. Tracksuit is in 2nd place, 29.1 percentage points behind at 24.3% Share of Search.

Global brand tracking platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
quantilope65.3% → 53.4%65.3%Oct 202552.8%Jul 20261st
Tracksuit16.2% → 24.3%26.2%Jul 202614.2%Mar 20262nd
YouGov BrandIndex12.9% → 15.9%24.8%Mar 202610.6%Dec 20253rd
Attest4.7% → 5.1%6.2%Jan 20264%Apr 20264th
Latana0.9% → 1.3%2%Apr 20260.66%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, quantilope’s estimated Share of Search among brand tracking platforms worldwide decreased from 65.3% to 53.4%.
  • Across the 11 months ending August 2026, Tracksuit’s estimated Share of Search among brand tracking platforms worldwide increased from 16.2% to 24.3%.
  • Across the 11 months ending August 2026, YouGov BrandIndex’s estimated Share of Search among brand tracking platforms worldwide increased from 12.9% to 15.9%.
  • Across the 11 months ending August 2026, quantilope’s estimated Share of Search among brand tracking platforms worldwide peaked at 65.3% in October 2025 and was lowest at 52.8% in July 2026.
  • Across the 11 months ending August 2026, Tracksuit’s estimated Share of Search among brand tracking platforms worldwide peaked at 26.2% in July 2026 and was lowest at 14.2% in March 2026.
  • Across the 11 months ending August 2026, YouGov BrandIndex’s estimated Share of Search among brand tracking platforms worldwide peaked at 24.8% in March 2026 and was lowest at 10.6% in December 2025.
  • Across the 11 months ending August 2026, Attest’s estimated Share of Search among brand tracking platforms worldwide peaked at 6.2% in January 2026 and was lowest at 4% in April 2026.
  • Across the 11 months ending August 2026, Latana’s estimated Share of Search among brand tracking platforms worldwide peaked at 2% in April 2026 and was lowest at 0.66% in December 2025.
  • Across the 11 months ending August 2026, Attest and Latana held steady: their estimated Share of Search among brand tracking platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for brand tracking platforms worldwide in August 2026?

  1. In August 2026, Attest gained estimated Share of Search among brand tracking platforms worldwide, from 4.1% to 5.1%.

  2. In August 2026, quantilope gained estimated Share of Search among brand tracking platforms worldwide, from 52.8% to 53.4%.

  3. In August 2026, Tracksuit lost estimated Share of Search among brand tracking platforms worldwide, from 26.2% to 24.3%.

  4. Estimated monthly branded searches for Latana worldwide rose 20% over 11 measured months, from 50 to 60 in August 2026.

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