How popular isYouGov BrandIndex in search?
In September 2026, there were an estimated 880 branded searches for YouGov BrandIndex worldwide which is up 22.2% over the last 12 months. YouGov BrandIndex holds 0.23% estimated Share of Search among brand tracking platforms worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
YouGov62.9%
Kantar23.2%
Brandwatch12.7%
quantilope0.61%
Tracksuit0.27%- YouGov BrandIndex0.23%
Attest0.05%
Latana<0.01%
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Which brand tracking platforms compete with YouGov BrandIndex?
Share of Search by month for YouGov, Kantar, Brandwatch, YouGov BrandIndex. The figures are in the table below the chart.
View monthly share of search table
| Month | YouGov | Kantar | Brandwatch | quantilope | Tracksuit | YouGov BrandIndex | Attest | Latana |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 30.2% | 13.7% | 0.8% | 0.2% | 0.16% | 0.06% | <0.01% |
| Nov 2025 | 58.2% | 26% | 14.4% | 0.85% | 0.26% | 0.17% | 0.06% | <0.01% |
| Dec 2025 | 58.1% | 26.1% | 14.5% | 0.84% | 0.25% | 0.14% | 0.07% | <0.01% |
| Jan 2026 | 62.7% | 23.1% | 12.8% | 0.92% | 0.23% | 0.18% | 0.08% | <0.01% |
| Feb 2026 | 58% | 26.1% | 14.6% | 0.84% | 0.26% | 0.21% | 0.08% | 0.01% |
| Mar 2026 | 58% | 26% | 14.5% | 0.85% | 0.22% | 0.38% | 0.06% | 0.01% |
| Apr 2026 | 59.8% | 26.8% | 12.2% | 0.71% | 0.23% | 0.21% | 0.05% | 0.02% |
| May 2026 | 59.9% | 26.8% | 12.3% | 0.58% | 0.22% | 0.21% | 0.05% | 0.02% |
| Jun 2026 | 58.1% | 26.2% | 14.4% | 0.69% | 0.31% | 0.21% | 0.07% | 0.01% |
| Jul 2026 | 64.4% | 23.7% | 10.7% | 0.63% | 0.31% | 0.19% | 0.05% | 0.01% |
| Aug 2026 | 59.7% | 26.9% | 12.1% | 0.71% | 0.33% | 0.21% | 0.06% | 0.01% |
| Sep 2026 | 62.9% | 23.2% | 12.7% | 0.61% | 0.27% | 0.23% | 0.05% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.9% | 246K | +22.4% | +3.3 points | |
| 2, held 2nd | 23.2% | 90.5K | 0% | -3.7 points | |
| 3, held 3rd | 12.7% | 49.8K | +21.8% | +0.6 points | |
| 4, held 4th | 0.61% | 2.4K | 0% | -0.1 points | |
| 5, held 5th | 0.27% | 1.1K | -4.5% | -0.1 points | |
| 6, held 6th | 0.23% | 880 | +22.2% | 0 points | |
| 7, held 7th | 0.05% | 180 | -10% | 0 points | |
| 8, held 8th | <0.01% | 30 | -40% | 0 points |
1.
YouGov62.9%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +3.3 points.
2.
Kantar23.2%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -3.7 points.
12.7%
Held 3rd. 49.8K estimated branded searches, +21.8% vs prior month. Share +0.6 points.
0.61%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.27%
Held 5th. 1.1K estimated branded searches, -4.5% vs prior month. Share -0.1 points.
0.23%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.
7.
Attest0.05%
Held 7th. 180 estimated branded searches, -10% vs prior month. Share 0 points.
8.
Latana<0.01%
Held 8th. 30 estimated branded searches, -40% vs prior month. Share 0 points.
Compare search popularity between YouGov BrandIndex and its closest rivals
- YouGov BrandIndex vs Brandwatch: compare search popularity
- YouGov BrandIndex vs quantilope: compare search popularity
- YouGov BrandIndex vs Tracksuit: compare search popularity
- YouGov BrandIndex vs Attest: compare search popularity
- YouGov BrandIndex vs Latana: compare search popularity
- Compare YouGov BrandIndex with any brand
Every comparison with YouGov BrandIndex
6 comparisons
How has branded search demand for YouGov BrandIndex changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for YouGov BrandIndex worldwide rose from 720 to 880.
- Across the 12 months ending September 2026, YouGov BrandIndex’s estimated Share of Search among brand tracking platforms worldwide held steady, from 0.16% to 0.23%.
How did search popularity change for brand tracking platforms worldwide in September 2026?
6 changes
In September 2026, YouGov gained estimated Share of Search among brand tracking platforms worldwide, from 59.7% to 62.9%.
In September 2026, Brandwatch gained estimated Share of Search among brand tracking platforms worldwide, from 12.1% to 12.7%.
In September 2026, Kantar lost estimated Share of Search among brand tracking platforms worldwide, from 26.9% to 23.2%.
Estimated monthly branded searches for YouGov BrandIndex worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for Tracksuit worldwide rose 16.7% over 12 measured months, from 900 to 1.1K in September 2026.
Estimated monthly branded searches for quantilope worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
How is YouGov BrandIndex measured?
Brandwave collects information about searches that people make online using YouGov BrandIndex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yougov brandindex
Who owns YouGov BrandIndex?
YouGov BrandIndex is owned by YouGov. Brandwave does not track any other brands owned by YouGov.
Do you work for YouGov BrandIndex? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is YouGov BrandIndex your brand?
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