Brandwave

Qualtrics vs YouGov BrandIndex:Which is more popular?

In September 2026, Qualtrics had more branded searches than YouGov BrandIndex among brand tracking platforms worldwide. Qualtrics had about 246,000 branded searches, while YouGov BrandIndex had 880. Qualtrics made up 58.9% of all brand tracking platform searches we track, and YouGov BrandIndex accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about brand tracking platforms, YouGov BrandIndex appeared in all five answers and Qualtrics in four. YouGov BrandIndex was mentioned before Qualtrics in every answer.

Among brand tracking platforms worldwide in September 2026

Who do people search for more?

Qualtrics, about 280 searches for every 1 for YouGov BrandIndex

Qualtrics 246K searchesYouGov BrandIndex 880 searches

Who does AI mention more?

YouGov BrandIndex, mentioned in every answer we collected

YouGov BrandIndex in 5 of 5Qualtrics in 4 of 5

Who does AI recommend more?

YouGov BrandIndex, named ahead of Qualtrics in every answer

YouGov BrandIndex first in 5Qualtrics never first

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Top brand tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouGov BrandIndex appeared in all five answers. Qualtrics was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. YouGov BrandIndex was listed before Qualtrics in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tracksuit1st
  2. YouGov BrandIndex2nd
  3. Qualtrics3rd
  4. Latana4th
  5. Brandwatch5th
  6. Kantar6th
  7. Brand247th
  8. quantilope8th
  9. Attest9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tracksuit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouGov BrandIndex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brand243 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Latana3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • quantilope1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand tracking platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Qualtrics or YouGov BrandIndex more popular in search?

This chart shows how often people search Google for Qualtrics and YouGov BrandIndex by name. Each line represents a brand's share of searches for all nine brand tracking platforms we track, month by month, from English-language searches worldwide.

Qualtrics and YouGov BrandIndex among brand tracking platforms worldwide, by month

Share of searches by month for Qualtrics, YouGov BrandIndex. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsKantarBrandwatchBrand24quantilopeTracksuitYouGov BrandIndexAttestLatana
Oct 202560.4%22.2%9.9%6.6%0.59%0.15%0.12%0.02%<0.01%
Nov 202558.2%21.3%11.7%7.8%0.7%0.21%0.14%0.03%<0.01%
Dec 202558.1%21.4%11.7%7.8%0.68%0.2%0.11%0.02%<0.01%
Jan 202658%21.3%11.7%7.8%0.85%0.21%0.17%0.04%<0.01%
Feb 202662.9%18.9%10.3%6.9%0.61%0.19%0.15%0.03%<0.01%
Mar 202662.9%18.8%10.3%6.9%0.62%0.16%0.27%0.02%<0.01%
Apr 202665.1%19.5%8.8%5.9%0.51%0.16%0.16%0.02%0.02%
May 202660.4%22.1%9.9%6.6%0.48%0.18%0.18%0.03%0.01%
Jun 202658.1%21.4%11.7%7.8%0.57%0.25%0.17%0.04%0.01%
Jul 202655.3%24.9%11.1%7.5%0.66%0.33%0.2%0.03%0.01%
Aug 202655.3%24.9%11.1%7.5%0.66%0.3%0.2%0.03%0.01%
Sep 202658.9%21.7%11.9%6.5%0.57%0.25%0.21%0.02%<0.01%

How has the Qualtrics and YouGov BrandIndex comparison changed over the last 12 months?

3 findings

How did search popularity change for brand tracking platforms worldwide in September 2026?

2 changes

  1. In September 2026, Qualtrics gained share of searches among brand tracking platforms worldwide, from 55.3% to 58.9%.

  2. Estimated monthly branded searches for YouGov BrandIndex worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Qualtrics’ and YouGov BrandIndex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Qualtrics

1 branded search term

  • qualtrics

YouGov BrandIndex

1 branded search term

  • yougov brandindex

How the Brand Demand Index is measured

Other head-to-heads among brand tracking platforms

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