How popular isYouGov BrandIndex in search?
In August 2026, there were an estimated 720 branded searches for YouGov BrandIndex worldwide which held steady over the last 11 months. YouGov BrandIndex holds 15.9% estimated Share of Search among brand tracking platforms worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
quantilope53.4%
Tracksuit24.3%
YouGov BrandIndex15.9%
Attest5.1%
Latana1.3%
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Which brand tracking platforms compete with YouGov BrandIndex?
Share of Search by month for quantilope, Tracksuit, YouGov BrandIndex, Attest. The figures are in the table below the chart.
View monthly share of search table
| Month | quantilope | Tracksuit | YouGov BrandIndex | Attest | Latana |
|---|---|---|---|---|---|
| Oct 2025 | 65.3% | 16.2% | 12.9% | 4.7% | 0.9% |
| Nov 2025 | 63% | 18.8% | 12.5% | 4.9% | 0.87% |
| Dec 2025 | 64.3% | 18.7% | 10.6% | 5.7% | 0.66% |
| Jan 2026 | 64.5% | 15.8% | 12.8% | 6.2% | 0.71% |
| Feb 2026 | 60.1% | 18.3% | 14.8% | 5.8% | 1% |
| Mar 2026 | 56% | 14.2% | 24.8% | 4% | 0.93% |
| Apr 2026 | 58.1% | 18.5% | 17.5% | 4% | 2% |
| May 2026 | 53.4% | 20.3% | 19.4% | 5.1% | 1.8% |
| Jun 2026 | 53.7% | 23.5% | 16% | 5.5% | 1.3% |
| Jul 2026 | 52.8% | 26.2% | 15.7% | 4.1% | 1.1% |
| Aug 2026 | 53.4% | 24.3% | 15.9% | 5.1% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.4% | 2.4K | 0% | +0.6 points | |
| 2, held 2nd | 24.3% | 1.1K | -8.3% | -1.9 points | |
| 3, held 3rd | 15.9% | 720 | 0% | +0.2 points | |
| 4, held 4th | 5.1% | 230 | +21.1% | +0.9 points | |
| 5, held 5th | 1.3% | 60 | +20% | +0.2 points |
53.4%
held 1st · 2.4K estimated branded searches · 0% vs prior month · +0.6 points
24.3%
held 2nd · 1.1K estimated branded searches · -8.3% vs prior month · -1.9 points
15.9%
held 3rd · 720 estimated branded searches · 0% vs prior month · +0.2 points
4.
Attest5.1%
held 4th · 230 estimated branded searches · +21.1% vs prior month · +0.9 points
5.
Latana1.3%
held 5th · 60 estimated branded searches · +20% vs prior month · +0.2 points
Compare search popularity between YouGov BrandIndex and its closest rivals
How has branded search demand for YouGov BrandIndex changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for YouGov BrandIndex worldwide held steady at 720.
- Across the 11 months ending August 2026, YouGov BrandIndex’s estimated Share of Search among brand tracking platforms worldwide increased from 12.9% to 15.9%.
- Across the 11 months ending August 2026, YouGov BrandIndex’s estimated Share of Search among brand tracking platforms worldwide peaked at 24.8% in March 2026 and was lowest at 10.6% in December 2025.
How did search popularity change for brand tracking platforms worldwide in August 2026?
4 changes
In August 2026, Attest gained estimated Share of Search among brand tracking platforms worldwide, from 4.1% to 5.1%.
In August 2026, quantilope gained estimated Share of Search among brand tracking platforms worldwide, from 52.8% to 53.4%.
In August 2026, Tracksuit lost estimated Share of Search among brand tracking platforms worldwide, from 26.2% to 24.3%.
Estimated monthly branded searches for Latana worldwide rose 20% over 11 measured months, from 50 to 60 in August 2026.
How is YouGov BrandIndex measured?
Brandwave collects information about searches that people make online using YouGov BrandIndex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yougov brandindex
Who owns YouGov BrandIndex?
YouGov BrandIndex is owned by YouGov. Brandwave does not track any other brands owned by YouGov.
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Is YouGov BrandIndex your brand?
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