Brandwave

Brand24 vs YouGov BrandIndex:Which is more popular?

In September 2026, Brand24 had more branded searches than YouGov BrandIndex among brand tracking platforms worldwide. Brand24 had about 27,100 branded searches, while YouGov BrandIndex had 880. Brand24 made up 6.5% of all brand tracking platform searches we track, and YouGov BrandIndex accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about brand tracking platforms, YouGov BrandIndex appeared in all five answers and Brand24 in three. YouGov BrandIndex was mentioned before Brand24 in every answer.

Among brand tracking platforms worldwide in September 2026

Who do people search for more?

Brand24, about 31 searches for every 1 for YouGov BrandIndex

Brand24 27.1K searchesYouGov BrandIndex 880 searches

Who does AI mention more?

YouGov BrandIndex, mentioned in every answer we collected

YouGov BrandIndex in 5 of 5Brand24 in 3 of 5

Who does AI recommend more?

YouGov BrandIndex, named ahead of Brand24 in every answer

YouGov BrandIndex first in 5Brand24 never first

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Top brand tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouGov BrandIndex appeared in all five answers. Brand24 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. YouGov BrandIndex was listed before Brand24 in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tracksuit1st
  2. YouGov BrandIndex2nd
  3. Qualtrics3rd
  4. Latana4th
  5. Brandwatch5th
  6. Kantar6th
  7. Brand247th
  8. quantilope8th
  9. Attest9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tracksuit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouGov BrandIndex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brand243 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Latana3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • quantilope1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand tracking platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Brand24 or YouGov BrandIndex more popular in search?

This chart shows how often people search Google for Brand24 and YouGov BrandIndex by name. Each line represents a brand's share of searches for all nine brand tracking platforms we track, month by month, from English-language searches worldwide.

Brand24 and YouGov BrandIndex among brand tracking platforms worldwide, by month

Share of searches by month for Brand24, YouGov BrandIndex. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsKantarBrandwatchBrand24quantilopeTracksuitYouGov BrandIndexAttestLatana
Oct 202560.4%22.2%9.9%6.6%0.59%0.15%0.12%0.02%<0.01%
Nov 202558.2%21.3%11.7%7.8%0.7%0.21%0.14%0.03%<0.01%
Dec 202558.1%21.4%11.7%7.8%0.68%0.2%0.11%0.02%<0.01%
Jan 202658%21.3%11.7%7.8%0.85%0.21%0.17%0.04%<0.01%
Feb 202662.9%18.9%10.3%6.9%0.61%0.19%0.15%0.03%<0.01%
Mar 202662.9%18.8%10.3%6.9%0.62%0.16%0.27%0.02%<0.01%
Apr 202665.1%19.5%8.8%5.9%0.51%0.16%0.16%0.02%0.02%
May 202660.4%22.1%9.9%6.6%0.48%0.18%0.18%0.03%0.01%
Jun 202658.1%21.4%11.7%7.8%0.57%0.25%0.17%0.04%0.01%
Jul 202655.3%24.9%11.1%7.5%0.66%0.33%0.2%0.03%0.01%
Aug 202655.3%24.9%11.1%7.5%0.66%0.3%0.2%0.03%0.01%
Sep 202658.9%21.7%11.9%6.5%0.57%0.25%0.21%0.02%<0.01%

How has the Brand24 and YouGov BrandIndex comparison changed over the last 12 months?

3 findings

How did search popularity change for brand tracking platforms worldwide in September 2026?

2 changes

  1. In September 2026, Brand24 lost share of searches among brand tracking platforms worldwide, from 7.5% to 6.5%.

  2. Estimated monthly branded searches for YouGov BrandIndex worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brand24’s and YouGov BrandIndex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brand24

1 branded search term

  • brand24

YouGov BrandIndex

1 branded search term

  • yougov brandindex

How the Brand Demand Index is measured

Other head-to-heads among brand tracking platforms

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