Brandwatch vs Qualtrics:Which is more popular?
In September 2026, Qualtrics had more branded searches than Brandwatch among brand tracking platforms worldwide. Qualtrics had about 246,000 branded searches, while Brandwatch had 49,500. Qualtrics made up 58.9% of all brand tracking platform searches we track, and Brandwatch accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about brand tracking platforms, Brandwatch appeared in all five answers and Qualtrics in four. Qualtrics was mentioned before Brandwatch in four out of five answers.
Who do people search for more?
Qualtrics, about 5 searches for every 1 for Brandwatch
Who does AI mention more?
Brandwatch, mentioned in every answer we collected
Who does AI recommend more?
Qualtrics, named ahead of Brandwatch in 4 of 5 answers
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Top brand tracking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brandwatch appeared in all five answers. Qualtrics was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Qualtrics was listed before Brandwatch in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tracksuit1st
YouGov BrandIndex2nd- Qualtrics3rd
Latana4th- Brandwatch5th
Kantar6th
Brand247th
quantilope8th
Attest9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tracksuit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YouGov BrandIndex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qualtrics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brand243 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Latana3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- quantilope1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Attest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand tracking platforms
5 answers
Asked ChatGPT
“Which brand tracking platform should I use?”
Asked ChatGPT
“What are the best brand tracking platforms?”
Asked ChatGPT
“What's the best brand tracking platform for brand awareness tracking?”
Searched Google, AI Overview
“brand tracking platforms”
Searched Google, AI Overview
“brand awareness software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Brandwatch or Qualtrics more popular in search?
This chart shows how often people search Google for Brandwatch and Qualtrics by name. Each line represents a brand's share of searches for all nine brand tracking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Qualtrics, Brandwatch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qualtrics | Kantar | Brandwatch | Brand24 | quantilope | Tracksuit | YouGov BrandIndex | Attest | Latana |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 22.2% | 9.9% | 6.6% | 0.59% | 0.15% | 0.12% | 0.02% | <0.01% |
| Nov 2025 | 58.2% | 21.3% | 11.7% | 7.8% | 0.7% | 0.21% | 0.14% | 0.03% | <0.01% |
| Dec 2025 | 58.1% | 21.4% | 11.7% | 7.8% | 0.68% | 0.2% | 0.11% | 0.02% | <0.01% |
| Jan 2026 | 58% | 21.3% | 11.7% | 7.8% | 0.85% | 0.21% | 0.17% | 0.04% | <0.01% |
| Feb 2026 | 62.9% | 18.9% | 10.3% | 6.9% | 0.61% | 0.19% | 0.15% | 0.03% | <0.01% |
| Mar 2026 | 62.9% | 18.8% | 10.3% | 6.9% | 0.62% | 0.16% | 0.27% | 0.02% | <0.01% |
| Apr 2026 | 65.1% | 19.5% | 8.8% | 5.9% | 0.51% | 0.16% | 0.16% | 0.02% | 0.02% |
| May 2026 | 60.4% | 22.1% | 9.9% | 6.6% | 0.48% | 0.18% | 0.18% | 0.03% | 0.01% |
| Jun 2026 | 58.1% | 21.4% | 11.7% | 7.8% | 0.57% | 0.25% | 0.17% | 0.04% | 0.01% |
| Jul 2026 | 55.3% | 24.9% | 11.1% | 7.5% | 0.66% | 0.33% | 0.2% | 0.03% | 0.01% |
| Aug 2026 | 55.3% | 24.9% | 11.1% | 7.5% | 0.66% | 0.3% | 0.2% | 0.03% | 0.01% |
| Sep 2026 | 58.9% | 21.7% | 11.9% | 6.5% | 0.57% | 0.25% | 0.21% | 0.02% | <0.01% |
How has the Brandwatch and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Brandwatch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brandwatch’s share of searches among brand tracking platforms worldwide moved from 9.9% to 11.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among brand tracking platforms worldwide moved from 60.4% to 58.9%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for brand tracking platforms worldwide in September 2026?
2 changes
In September 2026, Qualtrics gained share of searches among brand tracking platforms worldwide, from 55.3% to 58.9%.
In September 2026, Brandwatch gained share of searches among brand tracking platforms worldwide, from 11.1% to 11.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brandwatch’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brandwatch
1 branded search term
- brandwatch
Qualtrics
1 branded search term
- qualtrics
Other head-to-heads among brand tracking platforms
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