How popular isLatana in search?
In September 2026, there were an estimated 30 branded searches for Latana worldwide which is down 25% over the last 12 months. Latana holds 0.02% estimated Share of Search among brand tracking platforms worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kantar62.6%
Brandwatch34.3%
quantilope1.7%
Tracksuit0.73%
YouGov BrandIndex0.61%
Attest0.07%
Latana0.02%
Follow Latana and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which brand tracking platforms compete with Latana?
Share of Search by month for Kantar, Brandwatch, Latana. The figures are in the table below the chart.
View monthly share of search table
| Month | Kantar | Brandwatch | quantilope | Tracksuit | YouGov BrandIndex | Attest | Latana |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 30.1% | 1.8% | 0.45% | 0.36% | 0.07% | 0.02% |
| Nov 2025 | 62.5% | 34.4% | 2% | 0.61% | 0.41% | 0.09% | 0.02% |
| Dec 2025 | 62.7% | 34.3% | 2% | 0.59% | 0.33% | 0.07% | 0.01% |
| Jan 2026 | 62.2% | 34% | 2.5% | 0.61% | 0.5% | 0.11% | 0.02% |
| Feb 2026 | 62.6% | 34.2% | 2% | 0.62% | 0.5% | 0.09% | 0.03% |
| Mar 2026 | 62.2% | 34.2% | 2% | 0.52% | 0.9% | 0.08% | 0.03% |
| Apr 2026 | 66.9% | 30.1% | 1.8% | 0.57% | 0.54% | 0.07% | 0.05% |
| May 2026 | 67.1% | 30.2% | 1.5% | 0.56% | 0.54% | 0.08% | 0.04% |
| Jun 2026 | 62.7% | 34.3% | 1.7% | 0.73% | 0.5% | 0.1% | 0.03% |
| Jul 2026 | 66.8% | 29.9% | 1.8% | 0.89% | 0.53% | 0.09% | 0.03% |
| Aug 2026 | 66.8% | 29.9% | 1.8% | 0.81% | 0.53% | 0.08% | 0.04% |
| Sep 2026 | 62.6% | 34.3% | 1.7% | 0.73% | 0.61% | 0.07% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.6% | 90.5K | 0% | -4.2 points | |
| 2, held 2nd | 34.3% | 49.5K | +22.2% | +4.3 points | |
| 3, held 3rd | 1.7% | 2.4K | 0% | -0.1 points | |
| 4, held 4th | 0.73% | 1.1K | -4.5% | -0.1 points | |
| 5, held 5th | 0.61% | 880 | +22.2% | +0.1 points | |
| 6, held 6th | 0.07% | 100 | -9.1% | 0 points | |
| 7, held 7th | 0.02% | 30 | -40% | 0 points |
1.
Kantar62.6%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -4.2 points.
34.3%
Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.3 points.
1.7%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.73%
Held 4th. 1.1K estimated branded searches, -4.5% vs prior month. Share -0.1 points.
0.61%
Held 5th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.
6.
Attest0.07%
Held 6th. 100 estimated branded searches, -9.1% vs prior month. Share 0 points.
7.
Latana0.02%
Held 7th. 30 estimated branded searches, -40% vs prior month. Share 0 points.
Compare search popularity between Latana and its closest rivals
How has branded search demand for Latana changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Latana worldwide fell from 40 to 30.
- Across the 12 months ending September 2026, Latana’s estimated Share of Search among brand tracking platforms worldwide held steady at 0.02%.
How did search popularity change for brand tracking platforms worldwide in September 2026?
6 changes
In September 2026, Brandwatch gained estimated Share of Search among brand tracking platforms worldwide, from 29.9% to 34.3%.
In September 2026, Kantar lost estimated Share of Search among brand tracking platforms worldwide, from 66.8% to 62.6%.
Estimated monthly branded searches for YouGov BrandIndex worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for Tracksuit worldwide rose 16.7% over 12 measured months, from 900 to 1.1K in September 2026.
Estimated monthly branded searches for quantilope worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for Attest worldwide fell 28.6% over 12 measured months, from 140 to 100 in September 2026.
How is Latana measured?
Brandwave collects information about searches that people make online using Latana’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- latana brand tracking
Do you work for Latana? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Latana your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.