Brandwatch vs Latana:Which is searched more?
In September 2026, Brandwatch had more branded searches than Latana among brand tracking platforms worldwide. Brandwatch was estimated to have 49.5K branded searches compared to Latana’s 30, and held a 34.3% Share of Search versus Latana’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brandwatch or Latana?
Compare services that track brand awareness, consideration, and perception over time for marketing leaders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brandwatch, Latana. The figures are in the table below the chart.
View monthly share of search table
| Month | Kantar | Brandwatch | quantilope | Tracksuit | YouGov BrandIndex | Attest | Latana |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 30.1% | 1.8% | 0.45% | 0.36% | 0.07% | 0.02% |
| Nov 2025 | 62.5% | 34.4% | 2% | 0.61% | 0.41% | 0.09% | 0.02% |
| Dec 2025 | 62.7% | 34.3% | 2% | 0.59% | 0.33% | 0.07% | 0.01% |
| Jan 2026 | 62.2% | 34% | 2.5% | 0.61% | 0.5% | 0.11% | 0.02% |
| Feb 2026 | 62.6% | 34.2% | 2% | 0.62% | 0.5% | 0.09% | 0.03% |
| Mar 2026 | 62.2% | 34.2% | 2% | 0.52% | 0.9% | 0.08% | 0.03% |
| Apr 2026 | 66.9% | 30.1% | 1.8% | 0.57% | 0.54% | 0.07% | 0.05% |
| May 2026 | 67.1% | 30.2% | 1.5% | 0.56% | 0.54% | 0.08% | 0.04% |
| Jun 2026 | 62.7% | 34.3% | 1.7% | 0.73% | 0.5% | 0.1% | 0.03% |
| Jul 2026 | 66.8% | 29.9% | 1.8% | 0.89% | 0.53% | 0.09% | 0.03% |
| Aug 2026 | 66.8% | 29.9% | 1.8% | 0.81% | 0.53% | 0.08% | 0.04% |
| Sep 2026 | 62.6% | 34.3% | 1.7% | 0.73% | 0.61% | 0.07% | 0.02% |
How has the Brandwatch and Latana comparison changed over the last 12 months?
3 findings
- Brandwatch was ahead of Latana in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brandwatch’s estimated Share of Search among brand tracking platforms worldwide moved from 30.1% to 34.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Latana’s estimated Share of Search among brand tracking platforms worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 40 to 30.
How did search popularity change for brand tracking platforms worldwide in September 2026?
2 changes
In September 2026, Brandwatch gained estimated Share of Search among brand tracking platforms worldwide, from 29.9% to 34.3%.
Estimated monthly branded searches for Latana worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.
Other head-to-heads among brand tracking platforms
How each brand is measured
Brandwave collects information about searches that people make online using Brandwatch’s and Latana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brandwatch
1 branded search term
- brandwatch
Latana
1 branded search term
- latana brand tracking
Put your own brand in this comparison
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