How popular isBrandwatch in search?
In September 2026, there were an estimated 49.8K branded searches for Brandwatch worldwide which is down 18.6% over the last 12 months. Brandwatch holds 34.3% estimated Share of Search among brand tracking platforms worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kantar62.6%
Brandwatch34.3%
quantilope1.7%
Tracksuit0.73%
YouGov BrandIndex0.61%
Attest0.07%
Latana0.02%
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Which brand tracking platforms compete with Brandwatch?
Share of Search by month for Kantar, Brandwatch. The figures are in the table below the chart.
View monthly share of search table
| Month | Kantar | Brandwatch | quantilope | Tracksuit | YouGov BrandIndex | Attest | Latana |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 30.1% | 1.8% | 0.45% | 0.36% | 0.07% | 0.02% |
| Nov 2025 | 62.5% | 34.4% | 2% | 0.61% | 0.41% | 0.09% | 0.02% |
| Dec 2025 | 62.7% | 34.3% | 2% | 0.59% | 0.33% | 0.07% | 0.01% |
| Jan 2026 | 62.2% | 34% | 2.5% | 0.61% | 0.5% | 0.11% | 0.02% |
| Feb 2026 | 62.6% | 34.2% | 2% | 0.62% | 0.5% | 0.09% | 0.03% |
| Mar 2026 | 62.2% | 34.2% | 2% | 0.52% | 0.9% | 0.08% | 0.03% |
| Apr 2026 | 66.9% | 30.1% | 1.8% | 0.57% | 0.54% | 0.07% | 0.05% |
| May 2026 | 67.1% | 30.2% | 1.5% | 0.56% | 0.54% | 0.08% | 0.04% |
| Jun 2026 | 62.7% | 34.3% | 1.7% | 0.73% | 0.5% | 0.1% | 0.03% |
| Jul 2026 | 66.8% | 29.9% | 1.8% | 0.89% | 0.53% | 0.09% | 0.03% |
| Aug 2026 | 66.8% | 29.9% | 1.8% | 0.81% | 0.53% | 0.08% | 0.04% |
| Sep 2026 | 62.6% | 34.3% | 1.7% | 0.73% | 0.61% | 0.07% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.6% | 90.5K | 0% | -4.2 points | |
| 2, held 2nd | 34.3% | 49.5K | +22.2% | +4.3 points | |
| 3, held 3rd | 1.7% | 2.4K | 0% | -0.1 points | |
| 4, held 4th | 0.73% | 1.1K | -4.5% | -0.1 points | |
| 5, held 5th | 0.61% | 880 | +22.2% | +0.1 points | |
| 6, held 6th | 0.07% | 100 | -9.1% | 0 points | |
| 7, held 7th | 0.02% | 30 | -40% | 0 points |
1.
Kantar62.6%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -4.2 points.
34.3%
Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.3 points.
1.7%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.73%
Held 4th. 1.1K estimated branded searches, -4.5% vs prior month. Share -0.1 points.
0.61%
Held 5th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.
6.
Attest0.07%
Held 6th. 100 estimated branded searches, -9.1% vs prior month. Share 0 points.
7.
Latana0.02%
Held 7th. 30 estimated branded searches, -40% vs prior month. Share 0 points.
Compare search popularity between Brandwatch and its closest rivals
Every comparison with Brandwatch
13 comparisons
How has branded search demand for Brandwatch changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brandwatch worldwide fell from 61.2K to 49.8K.
- Across the 12 months ending September 2026, Brandwatch’s estimated Share of Search among brand tracking platforms worldwide increased from 30.1% to 34.3%.
- Across the 12 months ending September 2026, Brandwatch’s estimated Share of Search among brand tracking platforms worldwide peaked at 34.4% in November 2025 and was lowest at 29.9% in July 2026.
How did search popularity change for brand tracking platforms worldwide in September 2026?
6 changes
In September 2026, Brandwatch gained estimated Share of Search among brand tracking platforms worldwide, from 29.9% to 34.3%.
In September 2026, Kantar lost estimated Share of Search among brand tracking platforms worldwide, from 66.8% to 62.6%.
Estimated monthly branded searches for YouGov BrandIndex worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for Tracksuit worldwide rose 16.7% over 12 measured months, from 900 to 1.1K in September 2026.
Estimated monthly branded searches for quantilope worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for Attest worldwide fell 28.6% over 12 measured months, from 140 to 100 in September 2026.
Where does Brandwatch compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Media monitoring and social listening tools | 2nd of 5 | 28.7% | Show ranking |
| Brand tracking platforms | 2nd of 7 | 34.3% | Shown above |
| Media monitoring platforms | 2nd of 5 | 34.8% | Show ranking |
| Social listening platforms | 2nd of 5 | 35.3% | Show ranking |
How is Brandwatch measured?
Brandwave collects information about searches that people make online using Brandwatch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- brandwatch
- brandwatch social listening
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