Brandwave

How popular isGoogle Alerts?

In September 2026, people searched for Google Alerts by name about 246,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 55.2% of all global brand monitoring tool searches, placing Google Alerts first out of nine tools. When we asked both ChatGPT and Google AI Overviews about brand monitoring tools, Google Alerts appeared in three of the five answers and was the eighth most recommended of the nine.

Search and AI answers in September 2026

Google Alerts is the most searched of 9 competitors and the eighth most recommended in AI answers.

  1. Google AlertsShare of searches 55.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  2. Sprout SocialShare of searches 20.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. BrandwatchShare of searches 11.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Brand24Share of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. TalkwalkerShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top brand monitoring tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Alerts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Alerts is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brand241st
  2. Brandwatch2nd
  3. Sprout Social3rd
  4. Meltwater4th
  5. Awario5th
  6. Talkwalker6th
  7. Mention6th
  8. Google Alerts8th
  9. YouScan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meltwater4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Alerts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awario2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mention2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouScan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand monitoring tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which brand monitoring tools compete with Google Alerts?

Google Alerts against brand monitoring tools worldwide, by month

Share of searches by month for Google Alerts, Sprout Social, Brandwatch, Brand24, Talkwalker. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AlertsSprout SocialBrandwatchBrand24TalkwalkerYouScanAwarioMeltwaterMention
Oct 202550.9%23%10.2%6.9%6.9%1.1%0.75%0.14%0.07%
Nov 202549.1%22.1%12.1%8.1%6.6%1.1%0.73%0.14%0.08%
Dec 202553.9%20%10.8%7.3%5.9%1.2%0.65%0.13%0.07%
Jan 202655.7%20.5%9.2%6.1%6.1%1.2%0.83%0.16%0.09%
Feb 202653.4%19.9%10.8%7.2%5.9%1.8%0.8%0.21%0.08%
Mar 202653.9%19.9%10.8%7.3%5.9%1.2%0.66%0.18%0.09%
Apr 202653.7%20%10.8%7.3%5.9%1.4%0.64%0.21%0.1%
May 202653.7%20%10.8%7.3%5.9%1.4%0.54%0.26%0.09%
Jun 202653.7%20%10.8%7.3%5.9%1.4%0.54%0.26%0.07%
Jul 202656.4%20.9%9.3%6.2%5.1%1.2%0.56%0.2%0.09%
Aug 202656.4%20.9%9.3%6.2%5.1%1.2%0.57%0.2%0.05%
Sep 202655.2%20.5%11.1%6.1%5%1.2%0.67%0.16%0.06%

  1. 1.Google Alerts

    55.2%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Sprout Social

    20.5%

    Held 2nd. 91.3K estimated branded searches, +0.08% vs prior month. Share -0.4 points.

  3. 3.Brandwatch

    11.1%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  4. 4.Brand24

    6.1%

    Held 4th. 27.2K estimated branded searches, +0.18% vs prior month. Share -0.1 points.

  5. 5.Talkwalker

    5%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.YouScan

    1.2%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Awario

    0.67%

    Held 7th. 3K estimated branded searches, +20.2% vs prior month. Share +0.1 points.

  8. 8.Meltwater

    0.16%

    Held 8th. 730 estimated branded searches, -17% vs prior month. Share 0 points.

  9. 9.Mention

    0.06%

    Held 9th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

Compare popularity between Google Alerts and its closest rivals

Every comparison with Google Alerts

8 comparisons

How has branded search demand for Google Alerts changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Alerts worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Google Alerts’ share of searches among brand monitoring tools worldwide increased from 50.9% to 55.2%.
  • Across the 12 months ending September 2026, Google Alerts’ share of searches among brand monitoring tools worldwide peaked at 56.4% in August 2026 and was lowest at 49.1% in November 2025.

How did search popularity change for brand monitoring tools worldwide in September 2026?

6 changes

  1. In September 2026, Brandwatch gained share of searches among brand monitoring tools worldwide, from 9.3% to 11.1%.

  2. In September 2026, Google Alerts lost share of searches among brand monitoring tools worldwide, from 56.4% to 55.2%.

  3. Brand24’s share of searches among brand monitoring tools worldwide has lost ground for 3 months in a row, from 7.3% to 6.1% in September 2026.

  4. Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Mention worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  6. Estimated monthly branded searches for Awario worldwide fell 33.3% over 12 measured months, from 4.5K to 3K in September 2026.

How are Google Alerts’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Alerts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google alerts

How the Brand Demand Index is measured

Who owns Google Alerts?

Google Alerts is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Alerts? To request corrections or removal please contact us via our support page and we will be happy to assist.

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