How popular isAwario?
In September 2026, people searched for Awario by name about 2,970 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.67% of all global brand monitoring tool searches, placing Awario seventh out of nine tools. When we asked both ChatGPT and Google AI Overviews about brand monitoring tools, Awario appeared in two of the five answers and was the fifth most recommended of the nine.
Awario is the seventh most searched of 9 competitors and the fifth most recommended in AI answers.
Google AlertsShare of searches 55.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
Sprout SocialShare of searches 20.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BrandwatchShare of searches 11.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Brand24Share of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AwarioShare of searches 0.67%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top brand monitoring tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Awario was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Awario is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Brand241st
Brandwatch2nd
Sprout Social3rd
Meltwater4th
Awario5th
Talkwalker6th
Mention6th
Google Alerts8th
YouScan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Meltwater4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Alerts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Awario2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mention2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
YouScan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand monitoring tools
5 answers
Asked ChatGPT
“Which brand monitoring tool should I use?”
Asked ChatGPT
“What are the best brand monitoring tools?”
Asked ChatGPT
“What's the best brand monitoring tool for brand mentions?”
Searched Google, AI Overview
“social listening tools”
Searched Google, AI Overview
“brand monitoring software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which brand monitoring tools compete with Awario?
Share of searches by month for Google Alerts, Sprout Social, Brandwatch, Brand24, Talkwalker, Awario. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Alerts | Sprout Social | Brandwatch | Brand24 | Talkwalker | YouScan | Awario | Meltwater | Mention |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 23% | 10.2% | 6.9% | 6.9% | 1.1% | 0.75% | 0.14% | 0.07% |
| Nov 2025 | 49.1% | 22.1% | 12.1% | 8.1% | 6.6% | 1.1% | 0.73% | 0.14% | 0.08% |
| Dec 2025 | 53.9% | 20% | 10.8% | 7.3% | 5.9% | 1.2% | 0.65% | 0.13% | 0.07% |
| Jan 2026 | 55.7% | 20.5% | 9.2% | 6.1% | 6.1% | 1.2% | 0.83% | 0.16% | 0.09% |
| Feb 2026 | 53.4% | 19.9% | 10.8% | 7.2% | 5.9% | 1.8% | 0.8% | 0.21% | 0.08% |
| Mar 2026 | 53.9% | 19.9% | 10.8% | 7.3% | 5.9% | 1.2% | 0.66% | 0.18% | 0.09% |
| Apr 2026 | 53.7% | 20% | 10.8% | 7.3% | 5.9% | 1.4% | 0.64% | 0.21% | 0.1% |
| May 2026 | 53.7% | 20% | 10.8% | 7.3% | 5.9% | 1.4% | 0.54% | 0.26% | 0.09% |
| Jun 2026 | 53.7% | 20% | 10.8% | 7.3% | 5.9% | 1.4% | 0.54% | 0.26% | 0.07% |
| Jul 2026 | 56.4% | 20.9% | 9.3% | 6.2% | 5.1% | 1.2% | 0.56% | 0.2% | 0.09% |
| Aug 2026 | 56.4% | 20.9% | 9.3% | 6.2% | 5.1% | 1.2% | 0.57% | 0.2% | 0.05% |
| Sep 2026 | 55.2% | 20.5% | 11.1% | 6.1% | 5% | 1.2% | 0.67% | 0.16% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.2% | 246K | 0% | -1.2 points | |
| 2, held 2nd | 20.5% | 91.3K | +0.08% | -0.4 points | |
| 3, held 3rd | 11.1% | 49.5K | +22.2% | +1.8 points | |
| 4, held 4th | 6.1% | 27.2K | +0.18% | -0.1 points | |
| 5, held 5th | 5% | 22.2K | 0% | -0.1 points | |
| 6, held 6th | 1.2% | 5.4K | 0% | 0 points | |
| 7, held 7th | 0.67% | 3K | +20.2% | +0.1 points | |
| 8, held 8th | 0.16% | 730 | -17% | 0 points | |
| 9, held 9th | 0.06% | 260 | +23.8% | 0 points |
55.2%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.2 points.
20.5%
Held 2nd. 91.3K estimated branded searches, +0.08% vs prior month. Share -0.4 points.
11.1%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.8 points.
4.
Brand246.1%
Held 4th. 27.2K estimated branded searches, +0.18% vs prior month. Share -0.1 points.
5%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
YouScan1.2%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Awario0.67%
Held 7th. 3K estimated branded searches, +20.2% vs prior month. Share +0.1 points.
0.16%
Held 8th. 730 estimated branded searches, -17% vs prior month. Share 0 points.
9.
Mention0.06%
Held 9th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.
Compare popularity between Awario and its closest rivals
Every comparison with Awario
9 comparisons
How has branded search demand for Awario changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Awario worldwide fell from 4.5K to 3K.
- Across the 12 months ending September 2026, Awario’s share of searches among brand monitoring tools worldwide held steady, from 0.75% to 0.67%.
How did search popularity change for brand monitoring tools worldwide in September 2026?
6 changes

In September 2026, Brandwatch gained share of searches among brand monitoring tools worldwide, from 9.3% to 11.1%.

In September 2026, Google Alerts lost share of searches among brand monitoring tools worldwide, from 56.4% to 55.2%.

Brand24’s share of searches among brand monitoring tools worldwide has lost ground for 3 months in a row, from 7.3% to 6.1% in September 2026.

Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

Estimated monthly branded searches for Mention worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

Estimated monthly branded searches for Awario worldwide fell 33.3% over 12 measured months, from 4.5K to 3K in September 2026.
How are Awario’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Awario’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- awario
- awario social listening
Do you work for Awario? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Awario compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Brand monitoring tools | 7th of 9 | 0.67% | Shown above |
| Social listening platforms | 6th of 8 | 1% | Show ranking |

Is Awario your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.