Awario vs Mention:Which is more popular by branded search?
In August 2026, Awario had more branded searches than Mention among social listening platforms worldwide. Awario was estimated to have 2.5K branded searches compared to Mention’s 800, and held a 3.4% Share of Search versus Mention’s 1.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Awario or Mention?
Compare tools for tracking brand conversations and competitors across social channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Awario, Mention. The figures are in the table below the chart.
View monthly share of search table
| Month | Brandwatch | Brand24 | Awario | Mention | Meltwater |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 37% | 4.1% | 3% | 0.27% |
| Nov 2025 | 56.4% | 37.4% | 3.4% | 2.6% | 0.27% |
| Dec 2025 | 56.7% | 37.5% | 3.3% | 2.2% | 0.27% |
| Jan 2026 | 55.4% | 36.6% | 5% | 2.6% | 0.41% |
| Feb 2026 | 56.1% | 36.9% | 4.1% | 2.5% | 0.4% |
| Mar 2026 | 56.6% | 37.5% | 3.4% | 2.2% | 0.4% |
| Apr 2026 | 56.5% | 37.5% | 3.3% | 2.3% | 0.39% |
| May 2026 | 56.9% | 37.5% | 2.8% | 2.2% | 0.52% |
| Jun 2026 | 57% | 38% | 2.8% | 1.8% | 0.42% |
| Jul 2026 | 56.8% | 37.7% | 3.4% | 1.5% | 0.51% |
| Aug 2026 | 57.1% | 37.9% | 3.4% | 1.1% | 0.43% |
| Sep 2026 | — | — | — | — | — |
How has the Awario and Mention comparison changed over the last 12 months?
3 findings
- Awario was ahead of Mention in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Awario’s estimated Share of Search among social listening platforms worldwide moved from 4.1% to 3.4%, and its estimated monthly branded searches moved from 4.5K to 2.5K.
- Across the 11 months ending August 2026, Mention’s estimated Share of Search among social listening platforms worldwide moved from 3% to 1.1%, and its estimated monthly branded searches moved from 3.3K to 800.
How did search popularity change for social listening platforms worldwide in August 2026?
2 changes
Awario’s estimated Share of Search among social listening platforms worldwide has gained ground for 3 months in a row, from 2.8% to 3.4% in August 2026.
Mention’s estimated Share of Search among social listening platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Awario’s and Mention’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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