Brand24 vs Brandwatch:Which is more popular by branded search?
In August 2026, Brandwatch had more branded searches than Brand24 among social listening platforms worldwide. Brandwatch was estimated to have 40.9K branded searches compared to Brand24’s 27.2K, and held a 57.1% Share of Search versus Brand24’s 37.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Brand24 or Brandwatch?
Compare tools for tracking brand conversations and competitors across social channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brandwatch, Brand24. The figures are in the table below the chart.
View monthly share of search table
| Month | Brandwatch | Brand24 | Awario | Mention | Meltwater |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 37% | 4.1% | 3% | 0.27% |
| Nov 2025 | 56.4% | 37.4% | 3.4% | 2.6% | 0.27% |
| Dec 2025 | 56.7% | 37.5% | 3.3% | 2.2% | 0.27% |
| Jan 2026 | 55.4% | 36.6% | 5% | 2.6% | 0.41% |
| Feb 2026 | 56.1% | 36.9% | 4.1% | 2.5% | 0.4% |
| Mar 2026 | 56.6% | 37.5% | 3.4% | 2.2% | 0.4% |
| Apr 2026 | 56.5% | 37.5% | 3.3% | 2.3% | 0.39% |
| May 2026 | 56.9% | 37.5% | 2.8% | 2.2% | 0.52% |
| Jun 2026 | 57% | 38% | 2.8% | 1.8% | 0.42% |
| Jul 2026 | 56.8% | 37.7% | 3.4% | 1.5% | 0.51% |
| Aug 2026 | 57.1% | 37.9% | 3.4% | 1.1% | 0.43% |
| Sep 2026 | — | — | — | — | — |
How has the Brand24 and Brandwatch comparison changed over the last 12 months?
3 findings
- Brandwatch was ahead of Brand24 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brand24’s estimated Share of Search among social listening platforms worldwide moved from 37% to 37.9%, and its estimated monthly branded searches moved from 40.6K to 27.2K.
- Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among social listening platforms worldwide moved from 55.7% to 57.1%, and its estimated monthly branded searches moved from 61.2K to 40.9K.
How did search popularity change for social listening platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Brandwatch worldwide fell 33.2% over 11 measured months, from 61.2K to 40.9K in August 2026.
Estimated monthly branded searches for Brand24 worldwide fell 33% over 11 measured months, from 40.6K to 27.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brand24’s and Brandwatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brand24
2 branded search terms
- brand24
- brand24 social listening
Brandwatch
2 branded search terms
- brandwatch
- brandwatch social listening
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.