Brand monitoring tools:Which brands are most popular in search?
In August 2026, Meltwater was the most searched among brand monitoring tools worldwide, with an estimated 60.8K branded searches and 52.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Meltwater52.2%
Brand2423.4%
Talkwalker19.1%YouScan4.6%
Mention0.69%
Follow brand monitoring tools and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the tools used to monitor brand mentions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Meltwater, Brand24, Talkwalker, YouScan. The figures are in the table below the chart.
View monthly share of search table
| Month | Meltwater | Brand24 | Talkwalker | YouScan | Mention |
|---|---|---|---|---|---|
| Oct 2025 | 45% | 24.6% | 24.5% | 4% | 2% |
| Nov 2025 | 42.6% | 28.5% | 23.2% | 3.8% | 2% |
| Dec 2025 | 42.4% | 28.3% | 23.1% | 4.6% | 1.6% |
| Jan 2026 | 44.7% | 24.4% | 24.3% | 4.8% | 1.7% |
| Feb 2026 | 46.3% | 25.2% | 20.6% | 6.2% | 1.7% |
| Mar 2026 | 42.4% | 28.3% | 23% | 4.6% | 1.7% |
| Apr 2026 | 46.9% | 25.6% | 20.9% | 5.1% | 1.6% |
| May 2026 | 46.9% | 25.6% | 20.9% | 5.1% | 1.5% |
| Jun 2026 | 47% | 25.7% | 20.9% | 5.1% | 1.3% |
| Jul 2026 | 52.1% | 23.3% | 19% | 4.6% | 0.95% |
| Aug 2026 | 52.2% | 23.4% | 19.1% | 4.6% | 0.69% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 60.8K | -0.1% | +0.1 points | |
| 2, held 2nd | 23.4% | 27.2K | -0.07% | +0.1 points | |
| 3, held 3rd | 19.1% | 22.2K | 0% | +0.1 points | |
| 4, held 4th | 4.6% | 5.4K | 0% | 0 points | |
| 5, held 5th | 0.69% | 800 | -27.9% | -0.3 points |
52.2%
Held 1st. 60.8K estimated branded searches, -0.1% vs prior month. Share +0.1 points.
2.
Brand2423.4%
Held 2nd. 27.2K estimated branded searches, -0.07% vs prior month. Share +0.1 points.
19.1%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
4.6%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Mention0.69%
Held 5th. 800 estimated branded searches, -27.9% vs prior month. Share -0.3 points.
Compare search popularity between leading brands
- Meltwater vs Brand24: compare search popularity
- Meltwater vs Talkwalker: compare search popularity
- Brand24 vs Talkwalker: compare search popularity
- Compare any of these brands
Which brand is most popular in search among brand monitoring tools worldwide?
5 brands
In August 2026, Meltwater was the most searched among brand monitoring tools worldwide, with an estimated 60.8K branded searches and 52.2% estimated Share of Search within this set. Brand24 is in 2nd place, 28.9 percentage points behind at 23.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Meltwater | 45% → 52.2% | 52.2%Aug 2026 | 42.4%Dec 2025 | 1st |
| Brand24 | 24.6% → 23.4% | 28.5%Nov 2025 | 23.3%Jul 2026 | 2nd |
| Talkwalker | 24.5% → 19.1% | 24.5%Oct 2025 | 19%Jul 2026 | 3rd |
| YouScan | 4% → 4.6% | 6.2%Feb 2026 | 3.8%Nov 2025 | 4th |
| Mention | 2% → 0.69% | 2%Oct 2025 | 0.69%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among brand monitoring tools worldwide increased from 45% to 52.2%.
- Across the 11 months ending August 2026, Brand24’s estimated Share of Search among brand monitoring tools worldwide decreased from 24.6% to 23.4%.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among brand monitoring tools worldwide decreased from 24.5% to 19.1%.
- Across the 11 months ending August 2026, YouScan’s estimated Share of Search among brand monitoring tools worldwide increased from 4% to 4.6%.
- Across the 11 months ending August 2026, Mention’s estimated Share of Search among brand monitoring tools worldwide decreased from 2% to 0.69%.
- Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among brand monitoring tools worldwide peaked at 52.2% in August 2026 and was lowest at 42.4% in December 2025.
- Across the 11 months ending August 2026, Brand24’s estimated Share of Search among brand monitoring tools worldwide peaked at 28.5% in November 2025 and was lowest at 23.3% in July 2026.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among brand monitoring tools worldwide peaked at 24.5% in October 2025 and was lowest at 19% in July 2026.
- Across the 11 months ending August 2026, YouScan’s estimated Share of Search among brand monitoring tools worldwide peaked at 6.2% in February 2026 and was lowest at 3.8% in November 2025.
How did search popularity change for brand monitoring tools worldwide in August 2026?
5 changes
Meltwater’s estimated Share of Search among brand monitoring tools worldwide has gained ground for 3 months in a row, from 46.9% to 52.2% in August 2026.
Mention’s estimated Share of Search among brand monitoring tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.69% in August 2026.
Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 11 measured months, from 40.5K to 22.2K in August 2026.
Estimated monthly branded searches for Brand24 worldwide fell 33% over 11 measured months, from 40.6K to 27.2K in August 2026.
Estimated monthly branded searches for YouScan worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.